How to find your business niche

3 Ways to Help Better Position Your Business for Success in the Marketplace

Finding your business niche is the first step in defining your brand. If you don’t understand how to market your business or don’t know what you’re selling and why, then you won’t be able to market your business effectively.

It is important to find your business niche so that you can:

• Differentiate yourself from your competitors;

• Optimize your website for the right keywords;

• Have a clear message in all marketing materials;

• Develop new ideas or products that appeal to your target market.

Here are 3 ways to make finding your business niche easier:

1. Narrow your focus.

Have you heard the saying “Go big or go home?” Not in this case. To stand out from the competition and drive more visitors to your website, you need to be very specific about what you offer.

For example, companies may offer a variety of marketing services. However, they wouldn’t get very far if we just used the keyword “marketing services” on their website or put that term on their business cards.

Instead, they promote a number of different services on their website, marketing materials, and in the real world, such as branding and marketing consulting, website development, and SEO.

Focus and you will find your business niche or niches.

2. Define your target market.

You’ll hear this over and over again in marketing tips: Finding the right audience is crucial.

Many business owners make the mistake of trying to be everything to everyone, or they launch a website full of content that doesn’t speak clearly to the people they want to reach.

Think about who wants what you’re selling. Are they businessmen? HR professionals? Stay at home dads? Tech-savvy millennials?

Once you have defined your target audience, you can narrow down and further define your business niche. Plus, you’ll be able to create search engine optimized content that will attract and inform exactly who you want to buy your products or services.

3. Know the competition.

It is essential to know what kind of competition you are facing when you are defining your business niche. Start with Google.

Look for keywords that people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), the competition is high for that keyword or keywords.

You will probably want to narrow your niche down further, or find another niche to target. For example, if your niche is corporate fitness but there is a lot of competition, brainstorm other keywords to optimize for your site, perhaps corporate office fitness, executive fitness, and corporate weight training.

The trick is to find the balance between low competition keywords that have decent search volume. If you’re the only one using a specific keyword but no one is searching for it, you won’t get the results you want.

Once you have defined your business niche, you will be able to market your products or services more effectively.

You’ll know your focus, target market, and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.

A good brand strategy takes time and, ideally, professional help to make sure you have everything you need for a clear, concise, and compelling brand message.