Generate Website Traffic – How Search Engine Optimization Can Generate Website Traffic

Using search engine optimization is a great way to generate website traffic. The goal is to help push your website to the top of the list of millions of similar websites when someone searches for your keyword. If you can be in the top ten websites listed for a topic, you are much more likely to receive browsing traffic. At the same time, your viewers are somewhat pre-qualified in the sense that they are looking for something that you offer.

There are several ways to achieve search engine optimization. These include the use of appropriate keywords on your website and the use of links. Website design from the very first step should also be done with search engine optimization in mind.

The Internet uses search engines to locate websites that correspond to the topic that the browser is looking for. If you put “house paint,” you’ll see about 138 million websites dealing with that topic. Most viewers only look at the first page or two of listings, so that’s where you should aim to appear in a search.

Starting with the website design and domain name, use the highest priority keywords for your theme. There are free programs available that will allow you to enter a topic and show you which keywords are most likely to occur related to that topic.

Use keywords liberally in the text of your website content, headers, etc. for maximum effect. Don’t overuse them though, as search engines may notice and they don’t like that. There are calculators that will tell you what ratio of keywords to use per hundred words, like 3% to 5% usage.

Another thing to generate website traffic using search engine optimization is to include links from other websites to your website. The more links you have on the Internet, the higher your ranking will be.