Why are social networks important in music?

We all know that social media is a massively accessible means of keeping in touch with followers, but it’s so much more than that.

Today, social media platforms offer free advertising, a way to reach new customers, networking opportunities, and SEO benefits.

First of all, let’s see the advantages of maximizing the benefits of social networks:

• win fans
• Receive radio play
• Find out about the contests
• free promotion
• concert reservations
• Gain valuable industry contacts
• and much more…

We’ll take you step-by-step through the two main sites (Facebook and Twitter), then add a few extra ones like Digg and Reddit, which can provide a huge boost to readers if you do everything right. way.

Twitter

Twitter is a must for musicians, it not only contains their fans, it also contains record labels, music festival organizers, venues, radio stations; Pretty much anyone you can imagine in the industry will probably have a Twitter account. Now you know that you can use the following ways to get the most out of it:

1 Twitter crash

Twitterfall is a website that allows you to search for specific terms in specific areas. Basically, it filters tweets from around the world on the exact terms you’re looking for.

If you added a search for “free music promotion”, the tweets would be filtered one by one, with the users tweet and profile details. I can then respond directly to users by connecting with Twitter (highly recommended), and this way in 5 minutes I could get the right kind of people to check out my profile and promote me for free.

Use your brain with the search term, you can also set a geolocation if you want to search for “available bands” in “London” for example. The best thing about this is that you can also save your searches, add exclusions, and keep coming back day after day to new tweets from different users.

2 twelve

The self-proclaimed yellow pages of Twitter.

You can search within certain industries for people who are related to your industry. For our purposes we will look within Music and then the Record Labels subcategory.

This provides a list of Twitter users who are involved with record labels around the world; you can then edit this for people close to your location, giving you a beautiful list of very important ones to follow and maybe send a direct message to let them know. about who you are and what you do.

And not to mention you can be added to twellow’s directories for free, so when people search for musicians in the London area, there you are!

3 tweets

Tweetdeck is a downloadable app that is very useful for following others, looking for trends, messaging people with ease, and basically offers an organized version of Twitter.

With the app, you can customize streams to display your tweets, tweets from others, direct messages, global search, use multiple accounts, schedule your tweets, and much more; it’s basically an online Twitter version of a Swiss army knife.

Hootsuite is a similar device to Tweetdeck and preferred by some, so be sure to check out both.

Facebook

Every artist and band out there should have a Facebook page (and probably already does).

It’s taken over from MySpace as the number one stop for bands on social media, and while MySpace still has a place, the massive growth of sites like Soundclowd and the massive use of Facebook means it’s the number one place to keep bands up to date. his fans. .

1 Create a fan page

Pretty obvious, but you should always create a page for yourself or your band. Not only does it keep you separate from your personal life, but it’s also a bit more professional and allows you to track all sorts of things (like your weekly reach, trending posts, etc.). You can also easily create an ad if you wish.

2 Update your photos

Since the introduction of timeline images are extremely important on Facebook band pages. A beautiful cover photo is an eye-catching element at the top of the page.

3 Add apps

FBML is a great application that allows you to add HTML code (or part of it) to a section of your Facebook page. You can approach this in one of two ways: from an SEO point of view by adding links to various parts of your site (adding more backlinks from a good source), or by adding links to music, images and making a pretty section on your page. .

There are many other applications to add to your page, which are constantly changing. For example, BandPage is one for adding a BandPage… but because apps are constantly changing, you may need to google for the best ones.

4 Integrate with Spotify

Spotify has become the number one way to listen to music legally. It’s a fantastic service and has helped bridge the gap between illegal downloading and streaming and legal Internet use.

Integrate your Facebook page with your Spotify account to get all the benefits of Spotify!

Keep your readers entertained

Now that you know ways to improve their social media experience, you need to offer them something! While this isn’t an exact science and definitely involves a bit of trial and error, there are some great examples of how to keep your fans entertained and keep them coming back for more:

post photos

Posting photos will give you a personal edge over the competition. We’re not just talking about concerts, we’re talking about walking the dog or bungee jumping, a kind of behind-the-scenes look at your band’s life.

Offer a free download of a song for a retweet

Bands have started to do this with good success. If you have a song that you are willing to offer for free, you can reach a wide audience. Retweetlink is an example of how to do this.

give lots of regards

Interact with followers as much as possible, use the lovely @ key to greet people and get them chatting.

Extra Social Media

Reddit and Digg are among my favorite sites for music promotion and can help get a lot of visitors to an interesting source.

People often approach Reddit and Digg the wrong way, trying to push themselves into an open abyss online, whereas it should be seen more as a discussion forum where if something is very useful, unique and interesting it will get a lot of views. . , get shared, and add a lot of power to your site from an SEO perspective.

To sum it up, make sure you update your social pages, use the awesome apps out there to gain followers, reach out to people in the industry, and find out useful information. Then share interesting photos, blogs and stories with your fans and socialize them on sites like Digg and Reddit to get additional response.

It takes time, but the benefits of doing so not only help you gain more fans, but also build yourself or your band as a brand, which is extremely important in the digital age.