The Wagon Wheel: Method to drive traffic, improve SEO and become invaluable to your client

One of the most important keys to internet marketing is to actively seek out and engage with your customers, both new and potential. This means not just optimizing your website and content, or putting up a social media page, writing an article, or buying advertising. It means you have to research your customers, know what they’re doing online and what they’re looking for, plus give them multiple points of interest and access to you.

In this article, we will discuss a method that we call “The Wagon Wheel”. This is one way to create those multiple touch points and funnel visitors to a centralized location like your website. In addition, the spokes of our wheel will join together to further strengthen the effectiveness and further attract the attention of both the human user and search engines.

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This is the final location where your internet traffic comes into real action. In almost all cases, this is your company’s website. There are exceptions to this, however. If you don’t have a website for some reason, you can use your Facebook fan page, for example.

The point is that we need to make sure that the hub is set up correctly and is doing its job well. This may sound simple, but it can get very complex. First of all, it must somehow reflect all the information posted on the spokes of our wagon wheel. We’ll get into the details there in a moment. Your hub should be set up with text, images, video and audio to create a desire in the visitor to take some kind of action.

This action could be buying from your online store, joining your newsletter, entering your name and email to get a free offer, contacting you with questions, creating a membership, or learning about a new product or service that your company offers to the world. real. It really depends on you.

Just remember, a first-time visitor to your website may not be ready to buy yet. So give them multiple options to bond with you. This way, your company will join them and you can continue to market them and prepare them to pull that final trigger.

the spokes

This is where you have many options for putting touchpoints in the cyber world. This is where you will essentially cast a net to catch the attention of those billions of internet fish swimming around. This is the active part of the wheel.

To get started, choose at least 6 different methods. Six different places or categories online to post, interact and promote yourself. You can choose from areas such as: article writing, blogging, social media marketing, video marketing, discussion board posting, paid advertising, free advertising, info-graphics publishing, guest blogging, commenting, press releases, or writing an electronic magazine or newsletter. .

These are just some examples. To be clear, let’s say we chose articles, blogs, forums, videos, social media, and pay-per-click advertising as our six spokes. You can choose more, but at least six are recommended.

So what we would do is continue to write a series of articles with at least three variations to post on sites like EzineArticles, articlebase, amazines, or buzzle. Simultaneously, we would create a blog for ourselves where we would post useful information, tips and tricks, as well as links or copy and paste other online content that would be of interest to our readers. Make sure that when you do this, you give credit to the source.

As part of our third pitch, we would find a couple of discussion forums related to what we do at our company. We can then post questions, answer others’ questions, and add updates and other information there as well. Additionally, we create a YouTube channel and post helpful videos that talk about what we do, useful information, and related news. We would also set up a Google AdWords account and display ads that link directly to our website.

Finally, for our last pitch, we want to set up a Facebook and LinkedIn account, at a minimum. Depending on what you do, you may also want a Twitter, FourSquare, Pinterest, and Instagram account. This is where we can go a little further than just posting information. We can use these resources to gather fans and friends, post upcoming events and special offers, and link up with all of our other radios and hubs as often as we like. Which brings us to the final part of our wagon wheel:

Rim

The rim of our wheel is what ties everything together. This is where we link all of our spokes, and not just our hub. By doing this, we create a cross-flow of traffic that will build on itself and push more and more traffic into our hub. This is also great for search engine rankings.

This can be a daunting task, even with just six radios. This is where we have to take an active role. To promote all the other radios in all the other radios. Provide customers with multiple avenues to learn, research, and participate. While this is a simple task, don’t be fooled. It is one of the most important parts of our wagon wheel.

You see, the point of this is to create an interconnected web presence that captures the attention of people who are actively searching for content. Content is king. That’s what the internet is all about and what internet marketing is all about. But beyond simply running ads for ourselves, active content marketing means giving people truly useful information and methods to achieve more. This is one of the reasons why social media should always be one of your radios.

If you follow this program, you will see some very solid results over time. Your website traffic numbers will grow, your search engine rankings will grow, and you will become more and more of a resource to existing and potential customers. And when that happens, believe it or not, they will start promoting you on their own. And nothing is better than that.