Social Media Tips for Entrepreneurs

Social media is a fantastic, low-cost opportunity for brand visibility and awareness. Even if you’ve been using it for a while, there’s always something you can learn about social media that can help you boost your business. Here are my top five tips for essential social media marketing. These are applicable on various platforms including Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Tip #1. Appear

It’s important to show people that you’re really there. Automated posts have their time and place, but nothing can replace human interaction, even on the Internet. Answer questions, make comments, and react to other people’s posts.

Tip #2. stay positive

Don’t get carried away by arguments. Try to ignore nasty comments, and especially avoid showing anger or making threats. You’ll only fan the flames. Instead, gently remind people that their social media channels are meant to be a safe space for everyone and nasty comments are not welcome. You can always block or remove trolls if necessary.

Tip #3. it’s you

People can always tell an imposter from the real thing. It’s good to have role models. It is also important to use the spell checker! But you should always let your true personality shine through. It is the best way to attract like-minded prospects.

Tip #4. simple is better

Brevity is the soul of wit, and that goes double on social media. Keep Twitter and Instagram posts under 140 characters, including hashtags. Posts for LinkedIn and Facebook can be longer, but remember that previews only show a line or two, so get to the point quickly.

Tip #5. GoVisual

Photos, graphics, videos, GIFs, and other visual media have a bigger impact than mere words. Bonus points if the images are yours. For example, if you’re a coach, post a Vine of yourself saying something encouraging instead of a stranger.

However, one thing to keep in mind is that social media marketing is real marketing. It’s not something you should hand out to your teen friend just because she has a couple thousand followers on Instagram. Using social media for business is very different from using it for fun, and should be approached with the same rigor that you would any marketing campaign.

Your online business manager can strategize your social media marketing, find content creators, and can manage your tech team while automating your posts through a single control center.