Four Guerrilla Marketing Techniques Insurance Agents Should Use!

Building a clientele of insurance clients is not the easiest thing to do. And whether you’re just starting out in the insurance industry or have years of experience, it’s always good to find ways to attract customers without spending too much on your advertising expenses. That’s where guerrilla marketing can help. Guerrilla marketing is a way to advertise your services with minimal (if any) cost. Here are four effective guerrilla marketing techniques that you should start using now to attract more customers.

1. pay forward – This technique may cost a few dollars, but the benefits can be enormous. The next time you’re at the coffee shop, movie theater, or somewhere like that, pay for the ticket or coffee for the person behind you. Then give the cashier a business card to give to that person. Even if you don’t get that person to be a customer of yours, word of mouth is going to be huge and you could reap the benefits in the near future. With this technique, keep your costs to a minimum by making sure the person behind you is an individual or couple rather than a group or family of 5 or 6.
2. Write some guest blogs – If you know someone who blogs about the type of insurance products and services they offer, you can ask if you can do some guest posting. A guest blog will give you some recognition and you can almost always include a link to your website somewhere in the blog or at the end. Guest blogging also gives you credibility in your insurance specialty, which is great for business.
3. Create a top 10 list for promotional purposes – People see business cards every day at cash registers and other areas of their local businesses. In fact, they are so prevalent that most people simply don’t notice them anymore. But if you make your promotional materials unique, you’ll have a better chance of getting noticed. Why not create a “Top 10 Reasons to Choose [your business name here] for your life insurance” and place them instead of your business cards? People love lists because they’re concise and easy to read. Make your list fun and truthful and you’ll see an increase in your clientele in no time.
4. Send vacation emails – Vacation emails are a great way to connect with your current customers, but why not send them to your past customers too? They may not be using your services right now, but if they need them again, your name will be the first thing they think of if you keep in touch with them. Email them for the appropriate holidays they celebrate so as not to offend them and you’ll see a great return for nothing more than a few minutes of their time.

These are just a few techniques you can include in your advertising arsenal to help build your customer base. Of course, the more creative you can be will factor into the number of people you attract to your insurance products and services. Just remember that the most effective advertising techniques are not always the most expensive.