5 Local Event Marketing Ideas for Fitness, Health and Wellness Businesses

If you have a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to increase awareness, gain customers, build strong bonds, build long-term loyalty, and build a better community all at the same time!

There is no substitute for interacting face-to-face with potential customers. As a smaller local business, you understand the needs, wants, and opinions of your community. This gives it a unique advantage over larger national companies. Make sure you choose events that appeal to your target audience.

Here are some ideas for you to consider.

1. Teach a class

If you have special knowledge on a topic, offer to teach some free classes in your community. Are you a personal trainer? Teach a class on safe weightlifting techniques. Are you a nutritionist? Teach a class on choosing healthier foods at the grocery store. Are you a wellness coach? Teach a class on making healthier lifestyle choices. You’ll be amazed at how quickly your name will come out as the go-to expert.

2. Sponsor a local event

Sponsoring a local event is a great way to connect your business with a good cause. You’ll get some publicity and even get to speak at the event. Just remember to be easy on your sales pitch. Stay focused on providing value and building brand awareness for your business and the cause you are promoting.

3. Host a networking event

You can bring together local businesses and create a social network of people who can use each other’s services. It can help businesses find each other and build strong relationships. This will provide great opportunities to learn about other local businesses and how you can help each other.

4. Partner with a non-profit organization

Be the go-to person for a non-profit organization in your community. Offer your services at reduced or free prices and you will be noticed. Keep in mind that the board of directors of nonprofit organizations is usually made up of people who have power and influence over the local community. So if you do a great job for them, it can lead to referrals and more “paying” local businesses for you.

5. Give a free workshop or seminar

You can help people in your local community by giving them helpful information and the opportunity to ask questions. Talk about the benefits of exercise or good health. Offer a fitness boot camp or yoga relaxation day. Don’t push your services or give too many sales pitches. Remember, the focus is on helping your prospects and providing them with real value.