4 ways to lengthen the content of your infographic
In today’s multidimensional world, there is no one-size-fits-all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message is heard?
Traditionally, infographics have been the final means of presenting content, and while it’s a tried and true method of expanding your reach, it’s just the beginning of what you can do with that content once it’s an infographic.
In this post, we’ll explore some methods to repurpose your infographic in other media.
Break up your content in a blog post
There are two common directions you can take when posting an infographic on your blog: host the full-size image directly on your page, or apply a smaller version, which, when clicked, will open into a full infographic. Both are solid hosting methods, they tend to limit how you and your readers can share through other channels.
For example, when someone tweets a link to your infographic, the tweet will only share the title of the blog post along with the link. This does not help to capture the attention of the audience. One solution to this situation is: you can take advantage of any difficult section breaks in your infographic, separate them into their own individual sections, and then add share buttons on each one. Now when someone shares your content, you have the option to share one or more images. It will automatically link to your blog post.
Create more micro-content
Micro content can be presented in many different ways. Tweeting the blog can be considered as micro-content, since it is basically a condensed interpretation of a larger content. Infographic sections can also be considered as micro-content. Although it is not that easy, this way the infographic can be divided into sections, which is not always possible.
Try extracting groups of information or data sets within your infographic and building them into a series of “mini-infographics.” By doing so, you are essentially creating even more content that can be used across many channels, as well as extending the life of existing content.
Extend content in white papers and e-books
Typically, the content used in an infographic is just one part of a larger set of data or information drawn from the original source. You can use this additional content, along with the design style and layout of your infographic, to your advantage by broadening the topic through the creation of a whitepaper or e-book.
All the amazing micro content you created in the infographic itself can be used to drive traffic to your white paper or ebook.
Try creating a moving chart
With video content fast becoming one of the top forms of media being consumed, it’s not a bad idea to expand your infographic into motion graphics. However, it is a highly challenging type of content to develop due to the time it takes. And the skill that is generally used to create it is something worth seeing.
If a full motion graphic video seems like a lot, then you can go for a series of shorter animations or GIFs.
From topic research to content development and design, creating an infographic can be an ambitious undertaking. You’ll want to take advantage of it as much as you can and the tips above are a good start.