Yonex Badminton Rackets

Yonex started out in the 1940s as a producer of wooden fishing floats, but was unlucky enough to be forced out of this production sector due to the advancement of plastic floats in the industry. This led founder Minoru Yoneyama to pledge that the company would never let technology and innovation outrun them again and this has formed the cornerstone of Yonex’s ideals, ethics and business practices today.

In the late 1950s, Yoneyama began making badminton rackets for other high-profile brands and soon built a reputation for producing quality rackets while incorporating the latest materials and introducing concepts such as the wide-body racket and the isometric head. . These new design features would find their way into rackets from all the major sports racket brands like Carlton and Prince.

The Yonex Corporation was established in California in 1983 and has become the world leader in the design and production of golf, tennis and badminton equipment. Perhaps that is a bold statement, but it would be true today that they are undoubtedly the number one name in badminton, if not as renowned in golf and tennis.

From relatively humble beginnings, Yonex has built a strong global brand that enjoys dominance backed by corporate sponsorship and product quality. In today’s professional game, more than 80% of players have a Yonex badminton racket in hand when they compete. Major names sponsored by Yonex include Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.

In 2007, Yonex celebrated its 25th consecutive year as title sponsor of the All England Badminton Championships and followed up in 2008 by winning 24 Olympic medals at the Beijing Games. A global audience at the Olympics helps further boost the name and reputation as the logo is instantly recognizable on players’ racket strings.

Yonex, through the early determination and drive of its founder, continues to innovate and invest in new technology and introduced the first generation of slim racquets in 2009. The ArcSaber Z-Slash recorded the fastest speed of 421 km/h and demonstrates how the Players with a Yonex badminton racket will always have an excellent competitive advantage and can be inspired by the technology, success and brand behind producing high quality products. The range incorporates rackets for all ages and abilities, for both professional and amateur players.