Working from home: 5 steps necessary to generate sales

If you’re reading this, you’re probably between the ages of 27 and 44 (although some of the progressive guys will be just under 27 and a little over 44). You work in a sales type situation primarily from home. That is, if you do not get sales you starve. You are a go-getter. You seek to improve yourself and your stats. Some of you live all over the world, hiding in your corner of the world. You have some type of product that you want to market but need more sales. Do you have good business sense and are you thinking that I need to make more sales and I don’t know what to do? You want to do it on your own. Sounds pretty close? If you get past the next paragraph, you’re probably a good person too. Read why the above is exactly what you should DO when thinking about your own marketing and sales.

How many times have you heard someone you know become a real estate agent, insurance agent, hypnotist or financial planner, etc.? You know, “so-and-so got her real estate license.” “So-and-so has his own website now?” wow. Good for them. Have you ever had the feeling that they use the fact that they “started” a new profession or field to basically make others feel small? Have no fear, reality will be here soon and they will have to get clients (and lots of them) to make it worth their while. If you are one of those people or you work from home and you don’t want to make others feel small but you want to generate more sales, keep reading.

Let me enlighten you on the realities of being a “salesperson” in any capacity. Whether you work from home or work for a large corporation strictly in sales. If you don’t get a lot of sales, you’ll probably spend more money on your new venture than you make. I’m serious. You have to work hard and get a lot of no’s before you get enough yes’s to make it worth your while.

People always ask me “How did you generate enough sales?” “You must be a born salesman.” Well, let me tell you, I’m a good salesperson, but that doesn’t excuse me from the real work it takes to generate sales. But let me tell you what I think anyone interested in generating sales SHOULD do:

1. Niche. I’ll say it again, because you think you might know what I’m talking about: Niche. Almost everyone I talk to isn’t like that insurance agent, mortgage loan officer, real estate agent, or financial planner who thinks they have a niche. However, after some exploration into their plans, you hear that they have what they think is a niche. Let me explain. When I was in the foreclosure business, I entered a fiercely competitive and cutthroat business. Most of the failures came from people who thought that because they were in the foreclosure business that was enough. It was a niche unto itself, right? But it was not like that. This is a niche (and you could take it further):

Homes within a ZIP code that are 4 bedrooms, 2 baths, with the owner unemployed for 5 months or more with 1-2 children and in the process of divorcing. They will be between 28 and 42 years old. They will have had income of $85k in the last two years from a job that required 50% or more commission. They have loans on their house of more than 80% of the value. Their house is in foreclosure, but they are not behind on their car payment. Their house is in perfect condition and they want to move on with their lives.

With the niche detailed above, I have plenty of opportunities to market directly with little to no competition. Making it possible for me to spend money advertising for those niche people instead of trying to place ads or speak to the crowds that the big guys are also competing for.

two. Appeals to the emotional needs of the niche. The niche above gives us a clear look into someone’s life. And they are going through something. They feel a certain way because of that experience. The fact is that they will buy from you or use your services if you APPEAL to those emotions. If they feel like you understand their situation and are really ready to serve that up at a good price, they will trust you. In fact, you give them MORE for their money. It might even command a premium and has become indispensable to your niche.

3. Special products for niche. My client owns a fruit market. Your buyers usually speak another language than the official language of the country. So you must have employees who speak that language. He has special deals on food that only the Niche would buy during the Niche’s special holidays. He explains, “Our shoppers like us because on their holidays we put up signs in their language and have special offers on food items that coincide with that holiday, and employees who speak their language.”

Four. Inspect the niche. Constantly keeping up with the likes and dislikes of your niche is essential. They are changing as the niche grows and goes through market challenges. For example, my client is a real estate agent who deals exclusively with 50-year-old apartment building owners in a particular ZIP code in Chicago. Because he implemented a survey system, he discovered that most homeowners are converting to condos due to taxes and vacancy fees. These factors were becoming a major challenge. Why didn’t they just sell? Because at 50 you still need to make money and these homeowners weren’t ready to retire. So he discovered that his niche, 50-year-old apartment building owners, was shifting to condominium conversion, property management, and sales owners. So now you could get products like: Learn how to avoid building code violations when converting your apartment building, Seminar from me, your friendly condo conversion real estate agent.

5. Give the most efficient service, with the greatest possible quantity and the best quality. Have you ever been taken advantage of? Has anyone ever scammed you? Have you ever been overcharged for something? Did the servers treat you rudely? We all have feelings, nothing worse than falling short. However, there is nothing better than knowing yourself that you did your homework and gave the best he could give to a client. You have the satisfaction of knowing that your client got the best he could get. And he received a nominal fee for it. You will get referrals because of it. Now you are generating sales only with niche marketing.

I am conducting an experiment with the new information marketing website turnkey system. In this system, FREE modules on Internet marketing that I definitely use. The system advertised the typical promises: “it helps you earn money from home with very little money, time and offers countless solutions that can cover most of your knowledge gaps.” A current example to show anyone interested in turnkey home-based systems: see an experimental system. Check bank statements to see how profitable or not so profitable.