Winter Music Conference – WMC

Also known is the Winter Music Conference and the WMC, which is a traditional official festival that has been held every year since the mid-1980s in Ft. Lauderdale, but since 1991 the official location has been moved to downtown Miami and South Beach, Fla. In its beginnings, this event was organized for the nightlife service industry, DJ’s, promoters, producers and entertainment media. This was and continues to be the most recognized networking event for industry professionals to establish relationships that expand their resources until the end of the year. What used to be more underground and dealt with a referral marketing approach to advertising has gone mainstream since the late 1990s. This event attracts people from all major continents and provides electronic music lovers the opportunity to see the most recognized and favorite DJs in the world. The official dates are usually the third week of March which consists of four official days, but since the biggest growth in the last ten years actually consists of a full week.

The main type of music that can be heard is house, trance, electro and drum and bass. The conference consists of more than 500 events throughout the week that take place in various nightclubs such as Space Miami, The Manson, Nikki Beach, Crowbar and other nightclubs. Many of the venues are connected to the luxury hotels on the South Beach strip and downtown and most of these hotels host pool parties from morning to night. This is what you call a “non-stop party” that branches out beyond nightclubs and hotels to even extend outside of the traditional disco and pool party atmosphere into weird places like restaurants and clothing stores.

The most recognized events are the International Dance Music Awards, which are organized to recognize and honor the most talented and notarized professionals in the industry for their achievements. The Ultra Music Festival is the largest event held in downtown Miami, usually in the final segment of the WMC. More than 200 professional DJs perform on more than 10 different stages and attract crowds of more than 200,000 people.

There has been an extreme rise in hotel rates this year due to the downturn in the economy, where many hotels have taken a huge financial hit in recent months. Hotel providers know they will sell all the rooms, so what’s to stop them from raising rates to make up for lost money this year? Nothing will because of the sheer number of people from various places who still want to experience some of the most talked about electronic music events in the world and don’t mind paying the price to do so.

As a travel agent and event promoter, I compared this year’s rates to last year’s at the hotel, which shows an increase of 25 to 50 percent, which is almost extortionate on vendors, but business and money they are your main concern, as they should be. be. I remember last year I had some negotiated rates at the Palms for a junior suite for around $450 a night, now my negotiated rate is over $900 a night. I knew this would happen, so I positioned myself ahead of the masses from the previous month and negotiated with as many vendors as I could.

I have currently dealt with The Palms South Beach, Ganesvoort South, Trump Intl Beach Resort, Loews Miami Beach Hotel, The Whitelaw Hotel, Metropole South Beach, Mercury South Beach, The Chesterfield Hotel, Catalina Hotel, Hilton Bentley Miami Beach Hotel, Shelley Hotel, Fontainebleau Miami Beach, Trump International Beach Resort, Le Meridian Sunny Isles Beach, The National Hotel, Carlton Hotel, Four Points By Sheraton Miami Beach, Doubletree Ocean Point Resort & Spa-Miami Beach North, Newport Beachside Hotel, Courtyard By Marriott Miami Beach Front al mar, Hilton Grand Vacations Club at South Beach, Chelsea Hotel, Marco Polo Ramada Plaza Beach Resort, Alexander All Suite Oceanfront Resort, Circa39, Days Hotel – Thunderbird Beach, Holiday Inn Miami Beach, Days Inn- Miami Beach Oceanside, Days inn South Beach and Travelodge Monaco Oceanfront Resort.