Why building a successful business depends on consistent marketing

Keys to Consistency: How to Get into a Marketing Rhythm to Increase Your Business Revenue

Let me ask you a question. How many of you have NEVER missed a day sending out your newsletter, posting daily on social media, or publishing a blog post?

That’s what I thought… Guilty!

The funny thing is, deep down, we know the importance of consistently marketing our business, but SO MANY entrepreneurs and business owners epically fail to deliver on that promise.

What prevents us from trading consistently?

Why does inconsistent marketing damage our reputation so much?

How can we implement a plan to facilitate consistent marketing?

This article will provide answers to each of these questions and help you get on a more consistent path to marketing your business.

What Your Business Isn’t Getting Done: A Self-Assessment

How many of these inbound marketing tasks are not done consistently in your business?

• Daily social media posts

• weekly blog articles

• Weekly or bi-monthly newsletters

• Youtube videos

• Post and participate in LinkedIn and Facebook groups

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

• Networking and keeping in touch with connections

• Comment on other blog posts.

• Booking and promotion of podcasts and webinars

• Lead Tracking

If there are things you’re not doing, then you’re leaving money on the table. Why do we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

• I don’t know what to write about. It is true that looking at a blank computer screen is not inspiring. One way around this is to create a marketing calendar. This is a central document that you can use to map out your promotions for the year and make sure your marketing messaging themes align with it.
• I don’t know what my ear cares about. This is a lame excuse; there are clues all around you. For one thing, you can survey your list and followers to find out their biggest challenges. Second, you can do keyword research to discover the most searched topics. Third, see what others in your field are blogging about. What topics caught your attention?
• I’m too busy. True, it’s easy to be weighed down by deadlines and client appointments. I know this happens more to me. There are a couple of ways that even busy business owners can market regularly. The first is to get a marketing assistant. If you personally don’t have the time or discipline to publish a weekly ezine, for example, an assistant can post the articles to your blog and pre-schedule them to go out in your email marketing program. The same is true for your social networks. You can delegate some of your social networks to a reputable resource that can curate the content and pre-schedule it with a tool like Hootsuite.
• I am a terrible writer. No problem. If typing isn’t your thing, you can record audio or short videos instead. You can even record yourself talking about an article and transcribe it. You can pull your articles from other materials you have written, such as your book, workshops, and webinars. Finally, there are plenty of talented writers who can take your concept and turn it into an article written with your voice.

Why inconsistency hurts our business so much

It’s easy to think that if you miss a weekly email newsletter, it’s not a big deal. But when you publish a weekly newsletter, you are making a promise to your readers.

When you lose that connection, you break your promise. That not only weakens your relationship with your list, but it can also breed mistrust.

When you communicate consistently with your readers, you build a relationship and a connection of trust. They look forward to seeing your emails in their inbox. Don’t let them down.

Also, inconsistency can make your readers forget about you.

They move on to the next most exciting ‘guru’ in their inbox who regularly connects with them. Then when 2 months later when you finally send a newsletter they delete it or mark it as SPAM thinking “Who is this? I didn’t subscribe to this newsletter.”

How to reform yourself and become a consistent marketer

• Schedule time for your marketing. Book an ongoing weekly appointment for you to organize your social media, write articles, publish newsletters, create email blasts, and develop giveaways for your list. It could be “My business Monday.” Promise yourself to set aside that time to market your business.
• Create a file of ideas. Whenever you find emails, articles, and quotes that inspire you, save it to a folder in your email or make an “article ideas” list in Evernote. Use this as your source of inspiration when you’re stuck on a topic to write about.
• Develop an editorial calendar. This acts as a roadmap to keep you up to date with topics, messages, and promotions. This way, your marketing message is perfectly aligned with your promotional efforts.
• Get help. If your business is growing rapidly and you don’t have time to handle all the marketing yourself, congratulations! Even if you have time to handle your own marketing, outsourcing can free up time for you to spend on profit-generating activities. Also, someone who specializes in social media, blogging, writing, etc. it can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing. Commit today to make marketing your business a top priority and watch your business grow!

And if you’re looking for help with online marketing, we can help! Contact us today to discuss your needs and how we can help you be consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments: does any of the above resonate with you, or is it something else?

for your success,