Which 5 Ad Servers Will Make You The Most Money In 2016?

Why run an ad server?

I think the above pretty much covers you, but if you insist, here are some more benefits you get from using ad servers.

• direct advertisers
• Planning
• Orientation
• Reports
• Technical support

Those are just some of the benefits and features provided.

As always, it’s all about trial and error. Try and see what works best for you.

List of top 5 ad servers

#1. DoubleClick for Publishers (DFP)

Surprise. There is a solution owned by Google and it is among the best recommendations everywhere. It also has huge advantages. If we can safely estimate that you have less than 90 million ad impressions per month, it’s free.

#2. openX

X marks the spot. OpenX has a significant market share for publishers running their own ad servers. They claim to serve over 100 billion ad impressions every month, and are used by 96% of “top national advertisers.” Even Don Draper would be impressed if he was reading this on his whiskey-stained laptop.

#3. AdColt

Maybe AdColt will break the streak. It’s not free. But at $0.02 CPM (cost per thousand ad impressions) it’s almost free. But one of its main advantages is that it is a white label solution. You have some customization options to align it with your brand, including the basics like the logo and your own ad server domain name.

#4. AdZerk

If you’re a small publisher, you might freak out when you hear AdZerk’s pricing. Their plans start at $1,000. So you’ll need to have strong traffic that can drive balance clicks and ad revenue to go this route. Of course, they have the standard 30-day trial, so it’s not a complete leap of faith.

#5. advertising technology

AdTech is owned by AOL. There are a lot of trends here, one of them being that some of the biggest or most recognizable brands on the web are buying up this space. Fortunately for all of us, AdTech doesn’t arrive in your mailbox once a week on an unsolicited CD. If you’re too young to know what it means, you’ll probably look great in skinny pants, but you’ll never know the joys of Atari. But I digress.

will you serve

If you were paying attention to who has purchased many of our ad server options, you know that ad servers are more than just a tool to serve ads from direct advertisers. You can add all your ad networks in one hub and manage them.

Ad servers really lend themselves more to publishers that generate significant volumes of traffic. At first glance, you might estimate that you could increase profits by about 30%. This is compared to AdSense. If the strategy works, it could be much better. But you will only determine that through testing and experimentation.