What is My Customer Center?

MCC or My Client Center is a place where you can organize all of your clients’ AdWords accounts in one place. This is very useful because before you would have had numerous logins and passwords for various customer accounts. Now I can organize all this in a single login account.

When it comes to organizing and managing customer accounts, timing is everything and having all your accounts in one place is a real bonus. I would recommend anyone with multiple customer accounts to organize their customer accounts this way.

Inside MCC is a dashboard that allows you to see summaries of all the important statistics from all your accounts in one place. You can also access a Google Alerts summary page that will give you up-to-date improvements for your account.

The MCC is a very important requirement for Google Partner status. Once your accounts are linked, you can show Google that you’re running customer accounts that meet the $10,000 in a month requirement. You can also demonstrate that you adhere to the best practices that Google recommends when running AdWords accounts.

Some of the best practices that Google recommends are using negative keywords, sitelinks, remarketing campaigns, high Quality Scores in your campaigns, and targeting by demographics. These are all very important features of any good AdWords campaign and Google’s partner program will make it very difficult for the average AdWords management company to stay in the market.

One of the other requirements to get Google partner status is to pass some exams. The minimum you need to pass is the Google Advertising Fundamentals Exam and the Google Advanced Search Exam. Alternatively, you can pass the Google Advanced Display Exam instead of the Advanced Search Exam. This gives Google proof that you understand the fundamentals of how to run an AdWords campaign, and that you also have an extra level of expertise. These exams require a large number of correct answers to pass and therefore will not allow people who are not into Google AdWords to succeed.

You can become a Google Partner at the individual level, at the company level, or both. Once this is achieved, you can be sure that you are an expert in Adwords management and your clients can be sure that their money is in good hands.