What does social media mean to you? The three reasons why it is so valuable!

Communication is the foundation on which civilization is built. After all, if you can’t express your needs, get your questions answered, and share how you feel, how would a family function? How would a community or society function as a whole?

Communication is essential. In the Old Testament of the Bible, in the book of Genesis, man was building the Tower of Babel to reach the heavens (Genesis, chapter 11). God took away their ability to communicate by making them speak different languages ​​and progress ceased. Friends, this is called a clue!

So it’s no wonder that social media took off so spectacularly, as it addresses one of the most fundamental needs of human beings: the ability to communicate!

There are three reasons people use social media, and most use it for more than one, and they are to keep in touch with family and friends, find information on topics of interest, and promote yourself, product, or company.

Wearing a social media marketing director hat, I thought it would be nice to share how to do this effectively. With the exception of keeping in touch with family and friends, many people don’t really know how to do the other two well. Let’s take a brief look at what each has to offer.

The true meaning of social media: being social!

The first reason for social media is quite, well, self-explanatory, as the name implies, to be social. People connect through pages, lists or groups, so they can manage their communication in a timely manner. There was a time when you had to make 24 calls or write 24 letters to inform your circle of influence about news and events. But now, one can simply post an upcoming birthday party, the addition of a new family member, with photos or videos, and not only is everyone notified, but they can be followed on their smartphone wherever they are.

With other social networking tools, like Evite.com, it can even host your party for you.

happy reunion

The second reason is true to the purpose of collecting Internet content. The entire Internet is based on content: news, videos, images, encyclopedias, dictionaries, maps, tourist information, etc. With so much content, unless you’re very proficient in Boolean and search protocols, it’s easy to waste time reviewing content that doesn’t interest you.

However, with social media and the various networks and tools such as niche groups, directories and bookmarking sites, one can not only find what they are looking for, it is more relevant than a search engine query. You see, in these areas the content has been extracted by humans and not by some algorithm. So when you search for an article on how to properly tune up a computer, you’ll find one recommended for its relevance and easy-to-follow tips.

Marketing and promotion

Social media marketing (not to be confused with social media) is an unintended consequence of these media that have now become an important part of commerce. The problem is that this is the area that most people don’t know anything about! This is where they make the biggest fuss, piss off most people (who don’t like that place they meet, the online water cooler, is now being overrun with sales pitches) and wonder why they’re not getting the results they expected.

However, if done correctly, it will not only build credibility and respect, but it will build trust. And, let’s face it, without trust there is no basis for building a relationship or making a sale.

Whatever your reason for using social media, keep in mind that for it to be successful, it has to be about sharing and giving, being genuine and not receiving. If your attitude is that you want to contribute to this soup of eclectic ideas and personalities so that you can actually help someone, you’ll find a willing audience and a grateful heart.

As Zig Ziglar likes to say, “If you help enough people get what they want, you’ll get what you want.” Long live benevolence!