Web Writing: Create a Writing Flow with Four Unusual Connectors

Connectors (conjunctions, punctuation, and transition phrases) allow readers to process information quickly by creating balance and relationships between parts of speech. Connectors do the same job as verbs, objects, modifiers, and multiple subjects.
Here are four unusual connections that will create an easier flow for your readers:
1. Parallel constructions. This side-by-side structure builds the bond between multiple united parts. Example: In the children’s story, Peter Pan emphasizes the need for Wendy to “sew back” her shadow, “for her to return” to Never Never Land with him to care for the Lost Boys, and “for them to go away.” before her parents returned.
2. Begin your sentence with a conjunction. One way to break up a long sentence or multiple independent clauses is to make each clause an independent sentence. And, but I are three common conjunctions that are used frequently. This shortens the sentence, creates a level of conversation, and keeps the reader moving forward.
3. Create a series without a conjunction. The use of punctuation, usually commas but not limited to, instead of words to separate, opens the door of possibilities in the reader’s mind. It allows them to “feel” the “something else” and consciously complete their own words. The series allows readers to feel a separation rather than a close relationship. Example: Tinker Bell got angry, she didn’t like Wendy, she flew frantically across the room. Many times editors want to add a conjunction — and, but or — to the last string. When in fact it’s not intentionally added to create the feeling of possibilities. Ask yourself: “Do I want to create this feeling or be more inflexible with the reader?”
4. List your series in order of length: short to long. Arranging the words in your series from short to long and simple compound/complex makes the process easier to understand. And if you can list them in alphabetical order, it expands the flow. It has also been investigated how people try to memorize and slow down when reading this type of series.
In the first example, parallel construction, listing was an exception. The complex part was in the middle because of the time series of events.
In the first paragraph, “verbs, objects, modifiers, and multiple subjects” are listed in the short to create an easier reading flow. If he reads the sentence this way: “Connectors do the same job as modifiers, multiple subjects, verbs, and objects,” his mind stops and continues. Many times this causes the reader to get confused or even get away.
Web writing differs from print writing on paper in the way it reads. People scan what they read. These are the people who don’t blink and approach the Net with an information overload mentality. Furthermore, this is why there are different structural rules. Using connectors is just one of those changes you need to make to your writing for the World Wide Web.