Using RSS as part of your social media marketing strategy

What is your strategy when it comes to inserting social media marketing into the mix of your overall internet marketing strategy? Do you plan to use Twitter? Facebook? My space? LinkedIn? Ning of gold? No matter what your strategy is, you need a way to monetize these different services and use your time wisely on these social networking sites.

But one form of social marketing that many business owners don’t use is something called “RSS marketing.” This is a Web 2.0 strategy, and it’s very simple to use. RSS stands for Really Simple Syndication, and it’s a great way to get your content and articles onto other people’s websites quickly.

One of the fastest ways to get an RSS feed is to start a blog. Now, there is a very technical way to create your own RSS feed from scratch, but I’m willing to bet you don’t want to learn about this technique, especially if you’re not a computer wizard. Fortunately, there is a free service that can create your RSS feed for you.

This site is called Feedburner.com. And it’s free to use, just like a popular blogging platform called Blogger.com. Both of these simple services can help you break into a niche, make a name for yourself, distribute content all over the internet, and get tons of traffic in return at no cost.

I like Blogger because they are easy to work with. But not only that, they can become quite possible. I know a guy who makes over $100,000 from his plain looking simple blogger blog but the information from him is amazing and he has a lot of subscribers. I’m willing to bet that RSS marketing played a big part in him making so much money too.

When getting your RSS feed from Feedburner, you need to decide whether you want to use Blogger’s default “Atom” RSS feed or use Feedburner’s. I personally think you should use the Feedburner one because it is simple, effective, attractive and very easy to use.

Some people feel that RSS marketing will replace email marketing, but I disagree with this idea. Email marketing has its place in the world, as does RSS marketing. But to think that one will cancel the other is just ridiculous. Both techniques still work and will work for a definite future.

If you want your subscribers to get new and updated content, start using RSS in collaboration with your blog every day. It’s the smart thing to do, and you don’t have to spend a penny when it comes to setting this up and promoting your site or blog. I like RSS, and I think it’s something you should do more research on.

The more you study about RSS marketing, the more likely you are to use it and use it effectively for your business. Get started right now before I forget.

Be sure to apply these RSS tips to your business today.