Use one of these 7 great motivators to ensure online marketing success!

What motivates us to act? What touches our emotional buttons to give us the inspiration to move?

There are 7 Big Motivators behind every sale. These 7 motivators are what drive us to act, to buy, to jump, to run, to cry; Every time we make a purchase or choice that impacts our lives, one of these motivators is behind each and every decision.

The thing to keep in mind when writing copy for your marketing campaigns is that you MUST use one of these motivators to see success.

We will begin our discussion with the most obvious motive, greed.

Greed has existed since the beginning of time. Economist Walter Williams says that “if profit-seeking is greed, then greed is good, because it drives us to do a lot of good things. Greed makes people cooperate. If you want to profit from other greedy people, you have to make sure that benefit”. from you As you can see, Greed can be beneficial for you and your customer.

Use the old WIFM, “What’s in it for me?” formula. Think like your prospect when you’re writing. Make sure you paint the picture of profit for them and make that picture perfectly clear so your prospect can see it in their mind.

Greedy headline example: “Turn your computer into your own personal ATM”

The second most powerful motive is fear.

Fear as a motivation drives a person to act against their will. It’s instant and gets the job done quickly. It is useful in the short term.

Fear stimulates the struggle of a person vs. flight response, and it can be the most powerful motivator of all. When using fear as a motivator in your writing or public speaking, be sure to paint a clear picture of exactly what they should fear in order to spur your prospect into action.

Scary headline example: “Protect your family from losing all your personal assets”

Our third motivator is guilt.

Guilt as a motivator plays a very unusual role in our psychology. If you use guilt as a motivator in your sales copy, be careful. You must put yourself in the shoes of your prospects. And ask the question what do I feel guilty about and what can I do to stop feeling guilty.

A friend of mine who was a very successful direct mail marketer fell victim to an online ponzy scheme. He lost everything. When I say everything, I mean EVERYTHING. In fact, he had to move back in with his parents and began working as a high school math teacher and basketball coach.

This gentleman went from making high 6 figures every year to flat broke. He felt so guilty about losing all his money and having to move an hour away from his son that he fell into a deep depression. Guilt plundered his soul, but it provided the necessary motivation for this man to write the latest sales letter. That single letter, motivated by guilt, earned almost $2 million in its first year and has helped hundreds of people get out of a rut.

Then you can see how powerful and profitable guilt can be as a motivator. Never underestimate the impact of this powerful emotion.

Guilt Headline Example: “No more sleepless nights worrying about your family’s financial security”

The next great motivator is anger.

Anger can be an incredibly effective motivator for some. In fact, I have used anger as a personal motivator on many occasions to fuel my drive to reach a desired goal.

Anger when writing sales copy is very effective, but it needs to be tempered. Your goal in writing using anger as a motivator is to get your prospect to act on their anger about their current life situation.

Angry headline example: “Make your own personal tax riot!”

The 5th Great Motivator is Exclusive.

Exclusivity as a motivator plays with perspectives Vanity. A person’s vanity revolves around how they look in the outside world. So when you write using exclusivity as a motivator, remember to put yourself in your prospect’s shoes and play on their vanity.

Exclusivity headline example: “Join the 1% club and watch your profits soar – only 100 accepted”

Second to the Last Great Motivator is Salvation.

Salvation as a motivator influences the spirituality of your prospects. Always be very careful if you use salvation as a motivator because you don’t want to insult anyone’s religious beliefs.

Salvation Headline Example: “Every time you go out of your way to help another human being, you will be rewarded forever!”

The last great motivator is flattery.

Flattery, honest, sincere Flattery can be a very powerful motivator. I say honest and sincere because otherwise your flattery is going to look like sucking or kissing a**, and you don’t want it to look that way. So be careful when writing using flattery as a motivator.

Flattery Headline Example: “Your friend has recommended you as a qualified person for this amazing business opportunity!”

I hope these tips help you structure your copy using one or two of these motivators as your underlying tone, allowing you to further carve out your unique marketing niche.

My two favorites are Fear and Greed. If I’m selling a nutritional product, I’ll play on the fear of prospects. The fear of dying young or the fear of getting a disease would be my focus if I were writing about a nutritional product.

If I am selling a business opportunity I will take advantage of a person’s greed. One person’s good greed can actually create a win-win situation for both parties.

The next time you sit down to write remember that if you write, using these motivators, you will increase your conversion rate and thus earn more money.

joe greenfield