Transform stigmatized properties

If you are trying to sell a property that has been affected by a felony, alleged criminal activity, or disturbing, it might be time for a makeover to change the image of the home you are trying to sell from the image in the newspapers. and on television. A different kind of curb appeal makes your shoppers less likely to be motivated by the emotions associated with the images that have appeared in the news.

The first thing is to take stock of the advertising photos. Consider what they show and where. If a crime or event is serious enough, there may be photos of the inside of the home, as well as the exterior and grounds. Gather as much evidence as you can and study it. Your goal is to find out what the public is seeing and change the look of your home so that when buyers come to see the place, they don’t see the building in photographs.

Change the landscaping. The more it disrupts the visual appearance of the property, the less likely it is to be associated with bad publicity.

• Plums and shrubs or consider removing some
• Plant trees and flowers
• Buy some shrubs or other plants to put on the property.
• Add decorative trails
• Plant a garden or make a rock garden

Change the exterior of the house. Add some architectural details or replace some.

• If the house was a dark color, paint it a light color
• If the house was a light color, paint it a different light color or a medium shade.
• Replace windows and shutters to give the house a different look.
• Paint trim, window sills, and doorways a different contrasting color
• Repaint the doors or replace them
• Replace the mailbox with a different one
• Replace the house address numbers with new ones in a different style

If photos were taken showing the interior of the house, you will have to reinvent those areas.

• Repaint the walls.
• Replace carpet or stain floors
• Replace or change the appearance of furniture.
• Rearrange the room

Changing the appearance of a stigmatized property will separate it from the bad publicity surrounding its story. The memory of the public is short and we hope that their work serves to minimize the triggering of bad memories and promote the sale of the house.