The boiling frog syndrome

Have you heard the story of the boiling frog?

If a frog is placed in boiling water, it will immediately jump out. However, if it is placed in cold water and then slowly heated over a period of time, it will not perceive the danger and will slowly boil to death.

And I think this is an important metaphor that we can all learn from in our business lives…

For example, you may have established in your business to charge a certain fee for the service or achieve a certain goal.

And then you meet a client who laughed at your lofty ideals… so you ditched them for a bit.

And then you found it hard to get clients, so you lowered the goals a little bit more.

And then the economy gets tough, so you lower your expectations a little bit more.

And then it goes round and round in a spiral and you feel like you’re going around in circles.

Essentially, you’ve ended up as a boiling frog… your business dying before your very eyes… but because it’s all happened so gradually… you don’t even realize it until you’re a dead frog.

I have seen this happen to many business owners over the years.

Not knowing what to do… we just sit and accept things… and because it’s gradual… we accept much more pain and frustration than we would have accepted in the beginning.

You may be in the former position. Or you may have an extremely successful business, but in any case, I believe that everyone, including myself, suffers from boiling frog syndrome at some point in their business lives.

To find out if you have ‘boiling frog’ disease, reflect on your business ideals when you started and ask yourself…

1. Would I have chosen the same clients that I have now when I started?

2. Would I be happy earning the money I have now when I started in business?

3. Is what I have now what I set out to create?

4. Did I intend to work the number of hours I now work for the income I now receive?

If you answered no to any of the questions above, then it’s time to JUMP out of the boiling water and claim the business you deserve.

Start getting paid what you’re worth. Start getting the clients you deserve. Start working more effectively and earn more money in less time. And start earning what you deserve.

Of course, you need to take steps to create these kinds of breakthroughs.

And, in my opinion, one of the best action steps you could take right now is to understand what it takes to get more customers.