Steps on How to Build a Laser Targeted List

It’s probably a well-known fact that having a good list and emailing your prospects can be a fast and very profitable way to make money online. A targeted list allows you to constantly email your prospects with valuable information and offers that can quickly turn into profit. Most of the beginners who are starting to build their list tend to think that this can be a very challenging task.

It can be challenging at first, but if you know the steps to take to build a successful and targeted list, you will eventually be able to turn your subscribers into revenue-generating conversions. Here are some valuable steps to help you get started.

Step #1: Identify your laser target group

Your first step is to choose which group you want to target. This may seem like an easy task, but if you’re not careful, you could end up neglecting groups that might actually be good prospects for you.

Here’s a good example: A men’s clothing seller might falsely believe that his clothing collection will only appeal to middle-aged men. What he doesn’t realize is that quite a few younger men would have loved to shop from his collection. This simple mistake often leads to a very nasty loss of sales.

Another good technique is to spy on your competitors. If your competitors have a FaceBook or YouTube account, use it to your advantage! Investigate who is viewing your competitors’ social page. You can do this by examining their followers; Are they adults, teenagers or middle-aged? Look at the higher demographic that is actively viewing and showing a fair amount of interest in your competitor’s services or products. This can be a great advantage when your products or services are very similar to your competitors’ products or services.

Step #2 – Present valuable content and build your list

Before you can even think about building your list, you need to primarily focus on creating useful content that your visitors will enjoy reading on your website. This can greatly increase the number of signups you receive from your visitors. There are three main ways to do this; expose your information as social media content, website content, or free giveaways. Now, who would say no to a free eBook with valuable tips?

The nice thing here is that you don’t necessarily have to spend countless hours writing a good eBook to give it away for free! You can find great quality PLR products that come with master resell/gift rights. With this simple method, you can easily give away a product like an eBook to your visitors, without the hassle of making an eBook yourself. You can check out Mark Austin’s website: Resell Rights Weekly, which you can join for free. There you will have access to quality PLR and RR products, as well as great marketing tools.

Step #3: Manage your subscription forms and lists

When managing your signup forms, it’s obvious that not all businesses will need the same data collection. But one rule to always remember is that less is always better. The less information you ask your subscribers for, the higher the chance that a visitor will submit the form. If you can stick to the bare minimum, which is name and email address, and use that data effectively, then do so. Typically, when you ask for more personal information, such as phone numbers, age, or addresses, your prospective subscribers will feel insecure about giving out their personal information, and therefore lower your subscription rate.

When managing your lists, it is essential to create multiple lists and manage them separately. Eventually this can work very well for businesses that want to develop some extremely targeted email lists. For example, an outdoor store might want to separate its listing into specific categories, such as fishing, hunting, camping, marine, etc. and have a different subscription form for each section. This allows you to learn the specific interests of each subscriber. As a result, the promotions you will send will be even more effective than a simple general email to your entire list.

Step #4: Manage your list with the right email marketing solution

Having your own list can sometimes be time consuming and difficult to manage on your own. As you build your list, you want to make it as easy as possible to nurture, manage, and build your email list. This can be achieved by getting your own email marketing platform. You will find a large number of email marketing platforms, and these range from free to paid platforms. You’ll be able to easily generate signup forms, build lists, manage subscribers, track performance, and create your own autoresponders. For your convenience, I have written another article that goes into more detail about the different types of email marketing platforms out there and which ones work best.

These simple, yet highly essential tips will help you build a successful list of email marketing subscribers who will constantly wait for your next email and also engage with your brand, giving you the freedom to turn your offers into revenue. I hope you will take these steps into action and continue to grow in success and achieve your goals in the world of internet marketing.