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The Zojirushi NS-ZCC10 is one of the best selling rice cookers on Amazon. This is my quick review.

First of all, a few words about the company. Zojirushi (meaning “The Elephant Brand”) is a Japanese producer of small kitchen appliances. The main product they sell in Japan is the electric rice cooker, which comes in a wide variety of sizes and prices.

They are currently the market leaders in Japan, known for having very demanding customers. Zojirushi has to produce the best rice cookers because the market has strong competition from brands like Sanyo and Panasonic.

This is a 5.5 cup unit, suitable for a family of 3-6, allowing some room for visitors and guests.

Electric rice cookers are very useful for busy people, especially when both parents work and don’t have time to cook. Using one of these pots means one less thing to do in the kitchen, so you have more free time to prepare the rest of the meal. By saving time in the kitchen, you can prepare healthier meals for your family.

The NS-ZCC10 has many cool features aimed at busy people, such as the automatic Keep Warm function. If you’re not present when the rice is done, the rice cooker switches from cook mode to warm mode, which means no more burnt rice.

Plus, the timer lets you schedule the batch of rice to be done at the end of the day, when you get home. Warm fluffy rice as soon as you arrive, how cool is that?

You can prepare white rice and brown rice. This machine, however, is very versatile: it can also make porridge, oatmeal and soup.

And, to top it off, it is very easy to program and configure. You simply can’t go wrong buying a Zojirushi NS-ZCC10!

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