Paid Facebook Advertising: Is It Better Than Free Advertising?

It can no longer be argued that Facebook is the most popular social networking site in the world. In fact, it is said to have nearly half a billion members worldwide, making it one of the most visited sites on the Internet.

This particular feature alone should be considered an asset for anyone looking to run ads on Facebook. By making the site a major medium for promoting products and services, advertisers can be assured of a fair degree of success due to the fact that they can expect more people to take notice and actually consider buying.

However, Facebook offers paid and free advertising, but if you want to ensure the success of your marketing efforts, you may have to spend money choosing the former. Free advertising surely doesn’t cost you anything more than time and energy, but it also doesn’t guarantee you good results as much as paid ads do.

With a paid Facebook ad, you can be more specific with your target customer base by choosing certain member profiles that you want to offer your products to. The social networking site has enough information to give you an idea of ​​the demographics that will certainly help you target your ad campaign to the people who are likely to be convinced to buy from you.

Once you have the demographics, you can employ keyword-based marketing tactics. Your ad copy should only be written in a way that it contains the keywords that are sure to attract the attention of many other members of the social networking site.

If you use Google Ads, you may be restricted from including graphics in your ads to grab the attention of Internet users and persuade them to try your products. This is something you won’t find with paid Facebook ads, as you can use the necessary amount of graphics to make your promotion more effective.

However, there may be limitations set on the number of characters used to describe the ads, but it is definitely more than what is offered by other online advertising mediums such as Google AdWords. Facebook allows you to use a maximum of 135 characters, while Google limits you to just 75.

Finally, paid advertising on this popular social networking site is usually less expensive compared to other avenues of paid advertising on the Internet. In fact, because it’s a less expensive option, paid Facebook advertising is quickly becoming the choice of many individuals and small businesses.

More and more online marketers are turning to Facebook for advertising. They do this in conjunction with the other usual internet marketing tactics and have been successful in doing so.