Originality is important when it comes to writing web content

It’s become too easy and too cheap to find a web content writer halfway around the world to write web content for your website these days that frankly it’s getting a bit boring for oldies like me. While searching the internet for relevant keywords, you will most likely see web content that is more like clones of each other, only one is shorter, longer, worded differently, has a different signature, or is rearranged, it’s that hard. is to find original web content these days. And that’s for one reason only.

…it’s easy to rearrange someone else’s words!

Trust me because this is sometimes what we do… guilty as charged. But that was before the web content industry got so big, so please give me a chance to explain. Original web content was never more important because search engines didn’t know how to tell them apart in those days. As long as they are not identical, search engines will pick up the web content and list them anyway.

An example of how search engines have evolved is this. I have published the same article on a website, at http://www.ezinearticle.com, http://www.wordpress.com and I have a link from my website that leads to the original website. The tie is there, but in reality it is quite far. But the amazing thing is that one fine day, http://www.google.com detected the duplicate content, lowered the ranking of the original website (from #1 to NOTHING!), we went crazy! What the hell went wrong? Thus, the beginning of our frantic search for our mistake… which was just guesswork.

Apparently http://www.google.com detected my relationship with the original owner of the website, traced the link from http://www.wordpress.com account (under my ownership but identity is hidden from view from the public), I went back to http://www.ezinearticles.com and then… I thought we were duplicating content and that I owned that website! AWESOME!

This kind of systematic linking and web content tracking system had never existed before, therefore web content writers were free to do whatever they wanted with the content they came up with. That’s why I say that original web content is crucial to your website’s ranking… especially if it ranks high for your selected keywords. Be careful what type of content you put on your website and on other servers because search engines have gotten so smart that they will find it.

So even if you find a cheap and reliable web content writer these days, it’s important to let the web content writer know that you mean it when you say ORIGINAL. Because with search engines, there may not be a second chance.