Ordering cakes online: the model, the evolution and delivery

E-commerce businesses are one of the hottest trends right now. According to a recent report, e-commerce growth is forecast to exceed $22 trillion this year. This has offered enormous opportunities to a large number of companies and businesses. Among the businesses that will capitalize on this boom are bakers and confectioners, who are redefining cake ordering and delivery.

Since ancient times, cakes have played an important role in various functions and occasions, such as weddings, anniversaries, and birthdays. It is basically a mixture of baked flour, sugar, eggs and milk that has a soft and porous texture. Initially, they were considered simply a modification of bread. But today, cake making is an elaborate art in itself. Over the years, a variety of shapes have evolved, including heart-shaped cakes, theme cakes, wedding cakes, etc. Traditionally, round shaped cakes used to denote the cyclical nature of life. In ancient times, cake rings and pans were used to make cakes. Today they are prepared using microwave ovens and pressure cookers at home. The commercial method adopted for the preparation of cakes is the all-in-one method in which all the ingredients with the proper proportion are mixed and blended for a few minutes and then baked. They then take the shape of the cake pans. Finally, the cakes are decorated with chocolate, food coloring, icing and cream.

Today, there are a large number of bakers who have provided customers with the opportunity to order cakes online at their convenience. They also offer a wide range of options based on local customs and tastes, including themed, regular and eggless cakes. The main advantage of ordering cakes online is that it is a hassle-free procedure. Bakers also have the opportunity to display many photos of their work, saving time and money for both parties as travel is minimal. Also, by having a virtual store, bakers save on overhead and display space and these, in turn, can be passed on to customers.

A new concept that has caught the attention of many customers is the midnight cake delivery model. For birthdays and anniversaries, the confectioners are delivered by the bakers to the customer’s address at exactly midnight. A cake delivered at midnight provides a special moment for all parties involved. It also makes the birthday or anniversary occasion more memorable. Many bakers are taking a lot of initiative to promote and capitalize on this new concept.

Bakers around the world are increasingly challenged by their customers to deliver high quality cakes at a lower cost and market watchers will be watching with anticipation for the next steps in the online cake delivery model.