Online business going from paid advertising to free advertising

If you have an online business, you should think about harnessing the power of free. What is the power of freedom? The power of free is using your ingenuity rather than your budget to get where you need to go as a business. These days, if you’re like most other online businesses, you’re probably paying for advertising. While this may not be a model you want to walk away from entirely, there are easier and cheaper ways to reach the audience you’re looking for with the message you want to send. What are these easiest ways?

guest blog

Guest blogging is a form of free advertising that works. Instead of paying someone to advertise on your site, you offer content related to your blog with an agreement that they link to you as a result. The only thing this form of free advertising will cost you is time, and it gives you the opportunity to be seen by a larger audience of highly targeted visitors. People who are likely to see the link in your bio info and click on it. Maybe even make a purchase. If you really want to expand your horizons, you should consider developing a guest blogging relationship with not one but several sites within your area of ​​interest.

Social networks

Software programs and social networking sites combine to make effective research and marketing to your target audience easier than ever. Take Twitter, for example. With this revolutionary form of social networking, you can type in keywords related to your area of ​​interest and extract all the 140-character “tweets” or statements that have mentioned those keywords. From there, you can send out follow-ups, build relationships with individual users, and let them know when you have a new offer they might be interested in. It’s a free and easy way to market, and with the right software programs, you can build your followers automatically without the massive amount of time it would take to do it all manually.

article directories

Most article directories are easy to get to, and the really good ones with strong relationships with search engines won’t charge you a dime to submit them, though you may have to learn their editorial standards. By submitting articles (with biographical information) and getting them accepted, you can take advantage of the directory’s search engine status and reach thousands, if not millions, of potential customers for free.

As you build your site, you should also put together a free marketing plan that allows you to do your best and reach the most people.