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Finding the right name for your business is one of the most important parts of starting a business. It’s a good idea to spend some time finding a name that is unique, memorable, and reflects what you have to offer your clients.

When I tried to come up with a name for my pet massage business, I gathered a group of friends at a bar and asked them to help me think of something. They came up with several ideas, one worse than the other, and I ended up going to bed that night without a single good name to work with. And I woke up the next morning with the perfect name (in my opinion) for my business (Nimble Limbs Animal Massage). Sometimes your brain does its best work when you leave it alone.

Here are some other ways to create a great name:

1. Pick up a dictionary and browse. Or watch one online: the interactive visualthesaurus.com is fun to use and displays a “map” of related words for each word you type.

2. Think of a slogan for your business (things like “The touch that heals” or “Put the spring on that spaniel”). Sometimes it’s easier to start with that and come up with a name based on it.

3. Write a mission statement. You’ll need one anyway, and you might come up with the perfect name as you think about what your business is about and put it on paper.

4. Think of yourself. Write a bunch of words that relate to your business (animal, massage, pet, health, dog, etc.). Pick a word that you know for sure you want to include in your name, like “pet,” for example. Then try words related to that, like Healthy Pet, Pet Comforts, Pet Pampering, or Pampered Pet (I always like alliteration – the repetition of the first consonant sound in a sentence). Just play with it. Sometimes you will find that you don’t want “pet” in the name after all, and that’s fine, it’s part of the process.

5. Go to hoovers.com and look at all the business names listed there; something could trigger an idea.

6. Try different names on domain registration sites (like GoDaddy or Domainsbot.com). Many will suggest other options, and since you’ll probably want a website or blog anyway, it’s a great way to combine your name search with a domain name registration.

7. If you are completely stuck and don’t mind spending $ 99, enlist the help of the online community at namethis.com. Simply describe your business, members start brainstorming, and after 48 hours, multiple names will be presented to you.

I hope that at least one of the suggestions above helps you find the ideal name for your business. Don’t worry if the process takes several months, it’s an important decision that shouldn’t be rushed.

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