My Beginner’s Guide to Electronic Product Development

Introduction

The Internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has their own views on how to be successful on the internet or online, but like anything else in life, there is no perfect way or one size fits all. Some say that content is king. Some say start with a list. Some say start with 100% automation. The content, the list, and the automation matter, but what about the person who is just starting out and can’t tell their left from their right? I think a beginner should start with a product to prove the credibility of it and move from there to building a list while at the same time gradually working towards automating your website to run on autopilot.

A word of caution about starting with a product

Having said that it’s best to start with one product, I think it’s appropriate to add this qualification by saying that at the higher levels, you can actually sell a product you haven’t built yet to your list or followers, but as a beginner, you might You can’t use that strategy. In its most basic form, it involves telling your followers that you have a product coming out in, say, 90 days or 180 days and anyone who buys in advance will get it at 30 or 20 percent off. Some may decide to buy and then use the cash to develop the product. This strategy is for well-known “brands” like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins, to name just four.

How to develop your first product

This presentation focuses on how you can develop your first product. The truth is, in Internet business, you don’t have to wait until you have a perfect product. Just get started and keep improving along the way. If you compare cars or anything made in the 1970s, 1980s, 1990s, and 2000s, you’ll notice that they just keep getting better in terms of design, style, and performance, to name just three. That must be your love. Start and keep improving day after day.

In this presentation, the focus is entirely on electronic products (eProducts), not on selling physical products online, known as e-commerce. I’m guessing you’re already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader, and now you’re looking for the seventh dimension, marketing information. If you don’t consider yourself an expert, don’t worry too much, we’ll come back to that and the scales will fall out of your eyes. Even if he’s not operating in any of the dimensions yet, let’s just say he’s just an employee, don’t worry, this presentation will open your eyes to the possibilities that lie ahead. The author of the book Instant Income, Janet Switzer, listed over 52 electronic products that one can build in her Maverick program, but we will stick to the simpler products, as this is a program for beginners.

Understanding or knowing what products to develop, the demand for those products, and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. With those preliminaries covered, let’s dive deeper into your product development journey.

Products suitable for electronic copies

The main products that you can easily convert to electronic format are:

• Books

• Music

• Courses (seminars): These are generally referred to as “How-To Products.”

• Speeches

• Results of the investigation

The 7 Most Lucrative “How To Product” Areas In The Expert Industry

According to Brendon Burchard, in his book The Expert Messenger, the seven areas of how to produce the most lucrative products are:

1. Motivation Tips

2. Leadership Tips

3. Financial advice

4.Business advice

5. Marketing advice

6. Relationship Advice

7. Spiritual advice

Electronic product formats

The main formats are:

• PDF

• Electronic publication

• Mobile

• Sound (MP3)

• Videos (MP4)

Sites to charge your electronics

Having made or created your product, the next thing to do is launch it. You can launch your products through a combination of channels, including:

• Their website

• Third party websites

• Youtube

• Vimeo

• Stitcher

• itunes

• Sound cloud

• Baby CD

• To your List through an e-marketing platform, for example, Mailchimp.

The various product formats in detail

Let’s now look at the product formats one by one in a little more detail.

PDF (Portable Document Format)

One of the easiest ways to join the online business as an expert is to start with a training course, workshop, seminar, or book. Your particular book can and will open doors, especially if you can write a New York Times bestseller. For a beginner, that may be overkill, so let’s start with a good book or well thought out course. Having done your book or course (this also applies to seminars and workshops), you save it in Word or PowerPoint and convert it to PDF. PDF (Portable Document Format) is a special format developed by Adobe and can be purchased online or better yet, purchased on CD and installed on your laptop. Once converted to PDF, no one can modify or mess with your product and you can upload it to your website and start selling. Does it sound so simple? Yes! Technology simplifies things. Anyone with a laptop or smartphone can purchase your product and start enjoying it right away. Most new generation laptops and smartphones have a pre-installed PDF reader or you can simply download an app that allows you to read the PDF document.

electronic pub

E-Pub (ePub) is short for electronic publication and is an electronic book file format that can be read by most devices, including iPads, Android smartphones, tablets, computers, or e-readers. Converting your book to e-Pub requires special software, which your average mall can help you accomplish. If you can’t get a business center near you to convert your book to epub, you can do it online through a company called Allzone.

Mobile

Mobi is especially peculiar to the Amazon Kindle, as it is the only format that the Kindle uses. As of 2011, some analysts projected that within five years there would be over 53 million Kindles worldwide, so if you want one of Kindle users to buy your book, you have no choice but to have it in Mobi format. . But there is good news. Amazon doesn’t even require you to convert your book to Mobi before uploading it to Amazon. You can upload it to Amazon in Word format and Amazon KDP (Kindle Direct Publishing) will automatically convert it to Mobi for you.

MP4 and MP3

Just a few years ago we used what was then known as a CD (Compact Disc) before the introduction of the mp3 format, which is an audio encoding format for digital audio. The mp3 (or MP3) format can store huge amounts of sound so you don’t need hundreds of CDs like you used to. Your finished work can be very easily converted to mp3 for listening using digital devices including smartphones, iPads and laptops. Don’t worry about how to do this, as your average sound or video editor would handle the technicalities and help you upload your product to Stitcher, SoundCloud, or CD Baby. Editing isn’t terribly expensive, running as little as $5 for an hour-long episode, according to the publisher, and the fee keeps dropping as more and more people master the art of video editing.

Videos

Videos are what make the internet work. Video attracts more than any other medium, so it is imperative that you learn how to make videos. And the good news is that it is not as complex as you imagine. You don’t even need any technical skills. Direct-to-camera video is video taken with a regular camera or camcorder. Camera is highly recommended compared to camcorder, not only because cameras are generally smaller and cheaper, but because they generate less heat compared to camcorders. Initially, you may need to rent the camera, but over time, you may decide to purchase your own. The most popular type of camera is Canon, but you can also take videos with your smartphone; However, there is a slight drawback as you may not be able to edit or get audio or MP3 from a smartphone, so there are advantages to having a camera.

The other type of video is the one you make with a software. For Windows computers it uses software called Camtasia and for Apple computers it uses what is called screenflow. To get started, you need to pre-install camtasia (or screenflow if you’re using a Mac) on your computer. Let’s focus on Windows computers since that’s the one I use. Having installed camtasia on your computer, the other processes are pretty straightforward. First prepare your PowerPoint presentation. When your slides are ready, you put on your headset and plug in your voice converter or adapter and turn on camtasia. Once camtasia is on, you start speaking and when you are done with one slide, you move on to the next one until your presentation is done. Once your presentation is done, you save what you’ve done to edit and viola your video is ready and you can upload it to your website, YouTube or Vimeo. Editing is not very expensive and not something to worry about as an average business center can handle it for you.

There is still a third way to produce videos. This is different from the camtasia video just described above. In this case, there are actually companies that specialize in helping you make videos by providing ready-made templates. One of them, which I use, is a company called Animoto. What you do is sign up for Animoto and they give you the architecture to make a whole video with background music. Just sign up with the company, and once you sign in, follow the simple instructions to prepare a video.

Animoto has free and paid versions of the service. The paid version starts at around $96 per year. You don’t need any skills to make a video. The website provides all the necessary headers like video description which you fill out and upload the images and provide a description of your video and viola your video is ready. In the free and low-end paid versions, the company logo, Animoto, will appear on your video, but in the premium versions, nothing appears so that no one knows you used Animoto. For the higher-end versions, you can even customize it by putting your name or company name and logo on the video. For the free version, you will be provided with a maximum of 6 placeholders for only 1 minute of video and no more. If you want longer videos, you should go for the paid versions.

conclusion

A journey of a thousand miles as the saying goes begins with one step. Internet or online expert business sounds and seems difficult when you have no one to guide you and show you the way. The fastest way to reduce your learning curve is to get a trainer and you will be up and running in no time. In our Expert Empire program, we walk you through how to develop electronics.