Marketing for Higher Education Digital Marketing for Educational Institutes

Search Engine Marketing (SEM):-
SEM is an online marketing strategy and technique that involves promoting paid websites on search engines like Google, Bing, and Yahoo, etc. Search engine marketing is the most effective way to fast traffic, lead generation and a great return on investment.
Below are some examples of various networks provided by Google and different types of ads that can be used for the same.
Social Media Marketing:-
Students spend a lot of time on social media platforms in the current situation, it provides a better opportunity and platform to engage them through various prominent social media channels like: Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.
Along with paid campaigns like boost post and page likes, higher education institutes can make great use of social media in the following ways.
• To maintain Relations with Students
• Use Facebook and LinkedIn to build industry contacts through Alumni Networking.
• To maintain relations with the industry
• Institute Promotion (Online contest to promote both online and offline events)
• News related to the different contests in which the students have participated.
• Exhibition of student life on campus.
Search Engine Optimization:-
SEO In is a process of optimizing your website so that it ranks better on SERPs (Search Engine Result Pages). Search engines are the main source of information for research related to education on the Internet.
People hardly go to the second page of the SERP; therefore, it is really important that the website is well optimized and ranked higher. The proper tags, description and title should be there to define and explain the search engines that crawl the site on the content that the given page has. Quality content that is fresh, latest, and properly structured always helps.

The right SEO strategy and execution will increase rank and should help reach people who are interested and highly active on these platforms.
Education has now gone global, thanks to digital technology. Most of the general admission process is now done on digital channels. Whether it is taking the entrance exams online, checking scores, finding the university, comparing them or buying the admission forms; it is fully digital. We work with you at every step to understand and ensure your strategy merges with new technology and media platforms to create a great user experience and increase admissions. In addition, we provide you with customized reports based on quantitative and qualitative data at every step to help you in your decision-making process.
Let us know and connect with us on any queries related to digital marketing for the education sector.