Learn why you should focus on getting people to join your email list

No matter how many people you attract to your email signup page, you will have to work hard to get them to sign up. Don’t be surprised how difficult it can be to get people to subscribe to your email list. People don’t give out their email address unless they’re sure they’ll get something of value in return.

Right, what do we have to do to get visitors to take the plunge and subscribe to your newsletter?

You need to get people to subscribe twice so that you have proof of their request to join your list. There’s no point in getting people to subscribe to your list with a fake email address just to get your freebie. With double opt-in, the potential subscriber won’t even make it to your list until they confirm their subscription.

Double opt-in is one of the benefits of using a third-party autoresponder service. Your web hosting company is much less likely to shut you down if you can prove that the subscriber opted in.

Since we need the subscriber to subscribe twice, how are we going to get them to sign up?

These are some of the ways:

• Testimonials – You probably can’t do this early in your marketing career (don’t be tempted to make up testimonials), but if you offer good value for money, you can ask your buyers to give you a few words about their purchase. use as testimony. (Ask the buyer for a testimonial, many will be happy to write one for you.) You can then add the testimonial to your signup page to encourage visitors to sign up for your list.
• A privacy policy: Tell the visitor that their privacy will be protected and that you will not sell or pass on their email address to anyone and that they can unsubscribe at any time. You must add a clear and concise privacy statement on your subscription page.
• Offer the visitor a free newsletter – On your website’s subscription page, add a couple of free newsletters for the reader to review so they can see the quality of content they’ll receive. Instead of offering the reader your latest newsletters, offer them some of your best, possibly with a free offer or two.
• Walk the talk! Put as much effort into creating your subscription page as you would any of your products. Your newsletter will become a source of income for the rest of your life if it is written and delivered correctly. Treat your newsletter like your life depends on it, your livelihood certainly depends on it.
• Use an incentive: Your visitors will be looking for something of value in exchange for giving you their email address. You could use an Ebook or a special report. Many Internet marketers offer a free MP3, a recording of a webinar they have conducted, or even a video recording. Offer the visitor the most value possible and make the incentive unique to you so you can’t get it anywhere else.

Give some thought to how you are going to get visitors to subscribe; you need to make them an irresistible offer that they can’t refuse. The better the offer, the more people will accept it and the faster your list will be built.

Building your list really pays off and the more people you can get to join your list, the more money you’ll make.