Is satellite radio advertising better than FM radio advertising?

Is pizza better than a taco?

I had this argument with my cousins ​​on a weekly basis when I was a kid. After church, our families always took the kids to lunch. Often it was up to the kids to decide where we went. He was lord of the flies on a less lethal scale, but it was a battle every week. Every week we had to make a choice, and many times we had to convince the less rowdy cousins ​​why a sausage and mushroom pie was so much better than ground beef in a corn husk.

Years later, many cities have combined pizza and taco chains under one roof. How the hell will children learn to discuss options when everything is right in front of them?

However, how do you argue a pizza against a taco? They are both so different. Both have clear positive qualities, but neither is from the same food family. At the end of the day, you can’t (unless you’re 8) discuss the topic with any real passion or understanding.

Not exactly a direct comparison, right? Is an orange better than an apple? Again… very different fruits that offer very different flavors to the consumer of each one. Both are nice, but both very different. The same can be said for satellite radio advertising and traditional FM radio advertising. Both can offer positive results to those who use them correctly, but the two are very different.

For starters, satellite radio advertising will reach the entire country. If a company is only interested in reaching a select part of the country or just one city, the medium wouldn’t exactly make the most sense to use, since most listeners would be spread across the country, not in a certain area. .

However, if the company wants to reach a national audience and doesn’t have the budget of a large corporation like “Pepsi”, satellite radio advertising can offer some very attractive and affordable options than a syndicated radio show on AM radio. or FM could not offer. compete in terms of price on a national scale.

Each has pros and cons, and each has a unique way of reaching an audience. Understanding what each does in terms of reaching a target audience is key to making an informed decision when it comes to radio advertising goals. Information is the key to success.