Increase market sales with graphic design

There is a popular saying; “A picture is worth a thousand words”. American researchers have discovered that the human brain can interpret images that the eye sees in just 13 milliseconds. This is because the average human eye is capable of processing an image 92% faster than reading a few lines of written words.

A clear and detailed image that is capable of effectively conveying a message to its readers has a higher rate of being easily remembered, compared to an image without a specific purpose. So, when building a brand, this strategy is integrated to increase value, build awareness, and make lead acquisition an easier job, leading to increased sales and demand.

Another analysis states that companies with a great logo perform better than companies without one. This is because customers tend to remember images when they see them repeatedly. Not only that, it lets them know what to expect from your company. So if potential customers are exposed to the same logo from time to time through social media and ads, they will have a better chance of remembering that logo when they need to.

In this article, I would share five ways to increase sales using graphic designs.

Graphics should be short and simple.

A client could spot the quality of your graphics. Investing in a good quality graphic design will not only impress your clients, but it will also show how professional you are. Your graphics should be clear and of high quality, while the words written on the graphics should be short and simple. Do not overload the image because this could cause confusion in the minds of your customers.

Keep keywords in mind

Adding callouts and highlighting parts of the written content would make the reader focus more on that information. So if you want readers to notice certain keywords and references from your website or in your company, this is the way to do it.

Calligraphy

The front of your website, or whatever you are writing about, plays a big role in grabbing the attention of readers. There is no fixed size or front for anything, but a good front should be easy to read without the information being too cluttered or too spacious. Finding the balance between the two is of great importance to the growth of your business.

Using the right colors

In addition to the front used when writing, the color of the graphic is just as important. Color creates ideas, expresses messages, arouses interest and generates certain emotions. Some colors have a universal meaning and tend to create a particular message in the subconscious mind of your readers. For example, red: usually means blood or a warning sign. In addition, a good color combination strengthens your website and the brand of your business.

be a coach

Coaching, consulting, or leading seminars may seem like a waste of time to you, but they are not. Actually, as a start-up, you don’t need to be as big as a trainer or seminar leader, but you can offer free consult advice and drop tips from time to time about your business niche. This helps you create value between your customers and your business. People would also come to recommend you to their friends, family and colleagues. Whereas, in seminars, the PowerPoint template design would have your company theme and logo as the template. In this way, it would show how professional you are regarding your business, which would also attract customers.