How to Market Within the New Internet Network Marketing Model

Years ago, network marketing trained their new distributors to make a list of 100 people, usually this list was made up of friends and family. When they couldn’t find 100 people, they were told to check their high school or college yearbook and write down all the names they saw and find their phone numbers. They were then told to call everyone and invite them to a meeting or tell them that they want to get their ideas on a new business they were thinking of starting. Eventually, people started to avoid others, they started to filter their phone calls. Not everyone wanted to be called at dinner time or just when that good part of their favorite TV show was on.

Then there are the once a week meetings somewhere where they are told to bring a new person with them. After all, we will have a successful person to show them how to do this business. Of course, he could not find anyone who could attend the meeting. Then you had to go to the monthly meetings and then there were the weekend meetings that came every three months and then the big meeting at the end of the year if you don’t go, you’re not a leader and you just have to work. with those people who go to all the meetings. Thousands of dollars were spent on meetings, books, tapes, videos, and not one person sponsored what was happening. They were told this is simple, everyone wants a business, right? When they see this, they’ll jump to sign up, right? Well, not really, because the one thing the leaders forgot to say was that not everyone wants to start a business. Some people are happy where they are. Then what do you do?

The new model of network marketing is what you do. What is the new model you might ask? It’s using the new technology and using it to drive prospects to you and not to your business. People don’t want to be part of a network that is just numbers, they want to be part of something that solves a problem they have. This could include needing money for a new car or fixing up the house, sending your kids to college, or any number of other needs they have. Some people are tired of working for someone else and want to be their own boss. Whatever the reason people want a relationship with the person who shows them the business, they have to like and respect you. There has to be training involved, people need to know how and why they do something. And they want to have real products, brand name products from companies they’ve heard of, if possible.

Marketing in this new model involves the Internet and some offline techniques. Hopefully your company has some form of online training for you and your prospects. There is a company that offers everyone a complete training system at no cost to them. This training talks about how to sell and why you sell and how to find out what the customer wants and needs. They teach each distributor to talk to people and not sell to them and when the person gives them some kind of message that they are interested in certain products that is when the distributor casually mentions one of their products and gives a sample and if at all customer likes the product they can order the product or not. No pressure to buy and no pressure to register as a dealer.

Other types of new marketing are websites, blogs, newsletters, and other types of social marketing. Some companies have websites for their people, another company offers multiple websites for their sales teams, and each website is unique with different products and services. So as you can see, there are companies that are using the new model. But what about those people who do not have these types of companies to help them?

Some people are left to their own devices, it is possible to find free or low-cost training. But you have to look for it but it’s out there. Try to find this training by going to search engines, ask others in your business how they market themselves. Read books and magazines, subscribe to newsletters, read articles like this one to get your own ideas. Training is available, you may find it resourceful, after all, you are a business person, a unique person who has a dream and a vision of what you want. The only way you can fail at anything in life is if you give up so never give up or give up and you will be successful in life.