How to Get More Traffic to a Shopify Store

Having operated several webshops for the last 10 years, the defining characteristic of each has been the source of “traffic” they received.

“Traffic” is the number of views/visits a website receives.

Everyone knows the impact that having a “number 1 place in Google” can have; does it because of traffic brings to the business.

So when you search for “Shopify” stores in 2018, the main concern, beyond having a quality store, products, and experience, is how you’ll get people to see you.

This tutorial seeks to discuss the general process of cultivating an audience that loves what you’re doing…

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Not all traffic is created equal

The key point with this is that “traffic” is not the only metric that matters in online business.

While important, it’s really just a indicator as to what is going on with your store.

For example, people who have bought before and are looking to buy back will be much more valuable (to the business) than “window shoppers” with little or no prior experience with the business.

Therefore, as you consider what I am about to write, you have to appreciate the quality of people looking at your things.

Getting big numbers is good, but if it doesn’t translate into real business growth, you’re not really making progress.

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1. Focus on creating a “brand” (not just a store)

The most prolific way to (currently) attract visitors today is through social media.

Obviously, having a popular Instagram/Twitter/YouTube page will certainly give you access to an audience… but the key isn’t breadth, it’s depth.

The depth of the audience determines who hears what you say, and while people obsess over having 50,000+ subscribers/followers, they generally ignore the simple truth that if you don’t have a deep connection with those people, they won’t go. trust you enough to buy things.

The most important thing is to consider creating a “brand”, rather than just a “store”.

Which could be a simple analogy, most people are just trying to create a website and get people to buy from it; the best job beyond the store, actually going deeper with the various people who contact them through all the channels.

To this end, when considering setting up a store, you should be extremely agreeable as to why anyone would consider you over one of the massive names:

• Maybe instead of being a “natural cosmetics store”, you use your own name: “Claire’s Natural Cosmetics Store“
• Focus on one underlying reason why people would (or should) consider your store: “The ONLY store that sells Bourjois in the US.“
• Work around “problems” / “solutions” instead of products: “The LATEST acne clearing products for girls“
• NEVER “sell” anything; provide useful information and recommend products… target never “sell”

The point is that you shouldn’t try to set up shop for quick sales – give it a reason to exist and focus on delivering quality service through your provision.

The “social media” stuff will take care of itself if you put your effort into effective work.

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2. Most people want Solutions before the products

The biggest mistake people make with any type of business is to focus on the product.

The product is important, but it is only a small part of the overall offer. people really want to buy solutions.

Solutions come in all shapes and sizes – the most important thing is to understand absolutely where his adjustment solution.

For example, most people don’t care where products are from, or even why you store them… they care what they can do with them.

So when considering the store you want to build, you really need to focus on how you’re creating real results.

For example:

• 3 pound a day supplement store – Get rid of weight with exercise and supplements
• Commercial Computer Repair Shop – Keep your business running at peak performance with the best products
• Suits 4 SALES – Complete SALES-oriented suit design and tailoring for the modern man

The bottom line is that one of the most relevant things I discovered several years ago is that people don’t buy the product, but what the product actually *does*.

This means that if you’re looking to create a “store”, you need to be able to give it an underlying “reason” for people to even consider looking at it.

This process takes time and obviously requires a great deal of experience. The benefit is that if people like what you’ve created, they’ll generally stick around.

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3. Don’t be afraid of cold traffic… but learn to embrace the heat

It used to be called “word of mouth” – the idea that someone would recommend others (simply by virtue of the quality of their work).

People want spend money. The fallacy that they won’t be willing to spend money on your store is basically a lie you’ve made up: people enjoy exotic + interesting, and will definitely accept what you’ve created IF you’re sincere.

I used to have a massive problem years ago; I never really connected with people because I was always trying to “make sales.”

While this is important, you have to realize that people talk, and there will be a group of them who genuinely want you to be successful.

So if you’re looking for “lukewarm” traffic (people from your social account, etc), don’t be afraid to take it. The more you embrace people’s wishes, the more open they will be with you.

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4. NEVER “sell” your store/products: always provide value

If you really want to promote your store properly, there are a number of important things that you need to do.

The first is to make sure you never sell the “store” itself.

People have this fascination with the idea that just because they made a store, everyone else is instantly interested.

In a world of Amazon, social media, and millions of people trying to “get rich,” this is one of the worst things you can do.

A much better thing is to concentrate on one what your store is there for (see #2), and use that as the underlying promotional message.

In addition to this, you must ensure that you converse with buyers – without telling them what you have.

This means that if you are buying advertising, rather than promoting your store/products, address the underlying problem and provide a solution.

You don’t really need to mention the store at all, just the fact that you can provide the solution for a particular price (and free shipping?).

For example…

• Get an amazing pout with ULTRA lipstick, available from $9.99 and free shipping (24 hours only)
• Lost 5 Pounds 7 Days Ago – Killer Abs Workouts That Burn Fat FAST $19.99
• Getting the website right MULTIPLED my sales overnight – $450 seals the deal

Do you realize that people don’t buy from you or your store? They are buying the result you promise.

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5. Don’t be afraid to try/experiment

Lastly, don’t be afraid to experiment.

Experimentation is the process of life, and it is no different in the corporate world.

EVERYTHING has value. Obviously, some stocks are priced higher than others… the point is that even if you’ve created a “really bad” store, someone will want to buy from it.

The biggest enemy people have is themselves; they are unwilling to risk their name/reputation (ego) to get ahead: they stick to what they “know” and refuse to try new things.

This reluctance pushes them into the dark.

Put your face there. Enjoy the process of creation and continue to develop your underlying value no matter what.

This actually allows you to “attract” buyers, who value who you are and what you stand for. These people stay and are the most valued traffic.