How to become a growth hacker to fuel the growth of your startup

Growth hacking has been around for some time. Different multinationals have coined their own definition of growth hacking, however, in simplified terms we understand growth hacking as SEO.

People who have used SEO to improve their website’s Google search engine rankings are already exposed to various growth hacking techniques.

Now let’s understand what is Growth Hacker?

To understand the profile of the growth hacker it is important to understand their job role. The profile is a combination of digital marketing and software programming and coding. He mainly focuses on generating website traffic and devises a strategy to increase the sales of the business.

For example, they test landing pages, email deliverability, viral factor, and open chart, etc. They do a lot of analysis by studying business verticals in detail in management information system reports.

The growth hacker mainly focuses on the rapid spread of business related information on a large scale, reaching millions of people on the Internet. This enables them to promote the business services and products in a broad spectrum that reaches the large number of potential customers.

Given the fact that the success in promoting the business is that more specialized services are used compared to conventional digital marketers.

Let’s understand how it benefits the business.

Growth Hacking makes the business accelerate at a rapid pace.

A growth hacker is an experienced and specialized digital marketer with a unique set of skills that help them focus on a different set of challenges that are more critical compared to the challenges facing the digital marketer. For startup business growth, digital marketing is an important task.

However, when the business is on the move, it is faced with the challenges of its rapid growth. This is when such experts come into use for detailed inspection of the online business and problems that can be resolved with ease.

Growth hacking services are also useful for people when their business is seeing the turnaround of the market. Because of this, business owners are looking for simplified ways for diversification or steady growth of the business.

Think of these services as an elevator that transports the passenger to the upper level. Similarly, the use of growth hackers ensures that the business grows by getting rid of critical challenges.

Growth Hacking Emphasis on Strengths for the Rapid and Great Launch of the Business.

Growth hackers target the customer base that is relevant to business growth and has high purchasing power. Compared to them, digital marketers focus on the large group of consumers on the web in the hope of generating leads and sales from them, while the answer is usually not certain.

A famous example is LinkedIn, a professional networking website that has targeted working professionals and created a specialized networking platform. They could have been another famous social networking website. Instead, they chose to progress as a networking platform for working professionals and the corporate sector.

Focusing in this way helps growth hackers create a platform in a niche segment of an online business that should do well.

Now that we have understood how growth hacking can benefit growing businesses.

It is important to understand, how to become a growth hacker to fuel the growth of your startup?

• Learn Programming: Growth hackers should have good knowledge and experience in computer languages ​​like C, C++, Java, PHP, Cake and Python etc. It is essential to learn programming because it plays an important role in creating, developing, and testing web apps, apps for mobile phones and tablets, and various other tasks. Not everyone excels at programming, it takes dedication and an analytical mind to learn the same.
• learn analysis: Analytics is an essential part of growth hacking. Growth hackers are required to think analytically to ensure that information is available to them in a structured way. It is important to think and act analytically because the solutions to business challenges are long-term and concrete.
• Learn Digital Marketing: Digital marketing is an essential tool to promote the website on the Internet. The business becomes popular with its target audience when it is promoted online with its products and services. Digital marketing promotes the business on different platforms such as social media, e-commerce, and famous blog sites, etc.

Growth hackers benefit from this skill set because they know how to promote the business and its services to the saturated target audience to increase the customer base which is vital for business growth.

If you’re looking for a career in growth hacking, make sure you’re prepared to invest time in long-term practice, work experience, and experimentation. Also, focus on solving business challenges before an effective solution for business growth comes along.