How much should be invested in Facebook ads?

Having recognized the ability to reach a large portion of potential viewers through the use of social networking sites, many advertisers are making advertising investments on these social sites. And with Facebook being the most popular, with its half a billion active users, many online advertisers are turning to this social site for their advertising campaigns.

For many web marketers, Facebook is a fantastic place to advertise businesses online because it’s low click-through. Facebook is known to have cheap advertising and a unique advertising platform, where the demographics are completely different from the other search engines.

Advertising on Facebook is based on users’ personal demographics, such as users’ gender, age, education, likes, and other personal data. But advertising on this social site is not like pay per click with other networks because people on this site are socializing and not looking for anything they need.

Facebook has very strict regulations regarding ads and you need to thoroughly study the regulations for your ads to be approved. Facebook is also constantly evaluating its ads, and if they don’t work, you can expect your ads to disappear entirely or be removed from the page without warning.

Ads about “get rich quick” activities and other money making opportunity scams, pyramid schemes and other illegal activities are prohibited on this social site. You can target users who are interested in home businesses, entrepreneurship, or people with related demographics because they are the most likely to respond.

You can start your ads by bidding on the lowest cost-per-click, which can be a quarter of the lowest bid you can afford, which can be a quarter of the lowest bid. If your ads are showing, you should keep track of your traffic or clicks, because if you don’t get enough of these, your ads will be removed, and if traffic is low, you should increase your bids.

While it’s best to make your ads cost-per-thousand impressions (CPM with display ads) on social sites due to the nature of your viewers, it’s best to start with cost-per-click because CPM is more expensive. Facebook will run ads that will generate more revenue, so you should continually track your results and aim for more clicks, and make bid adjustments if the results are good.

If you are new to Facebook advertising and are spending less budget for this purpose, stick with it and start small with the cost per click scheme. Just make sure you’re up to date with the regulations and if your ads do show, continuously track them and aim for a higher click-through rate.