How Bollywood Movies Help Learn Marketing Lessons

Marketing is a word, a magic that helps you generate more profit and stay afloat in a challenging world. Significantly, the world of Bollywood is a good example that a success story can only be written through marketing strategies. The big investment, a lot of hard jobs, the beginning of the career for many, it all depends only on the marketing strategy for the film to be successful. The movie premiere faces challenges in real time like the number of movie premieres at the same time (Hollywood / Bollywood). Also, the challenges are to do something new every week, not to build brand loyalty, to meet the existing benchmark and the best music, the best story, the best actor, etc. Therefore, Bollywood marketing strategies are considered one of the best learning lessons for marketing students.

The digital world has introduced several new opportunities and ways to develop and improve product marketing. Bollywood Movie Marketing Strategies provide a real-time platform to understand the basics of promotions and advertising. By focusing on the real fact, the marketing gurus also justify the concept and marketing strategies of Bollywood movies. Its objective is to highlight the importance of marketing strategies in the dynamic changes of the globalized world.

Key Marketing Strategies

Challenges and the first strategy: Moviedom is witnessing rapid changes through technical advancement and glamorous fashion. The basic need is to keep the key focus of entertainment overlapping the difference of the changing world. Therefore, marketing strategies must identify the challenge and create the first effective marketing plan. This first plan must understand each and every promotion step that should be sufficient to meet the real world challenges in terms of money, creativity, promotional medium and time.

Online marketing campaign

With the increasing number of Internet users, the online marketing campaign is the best way to cover up the maximum number of viewers investing less amount. Website advertising, social media ads, mobile app promotion or e-commerce website promotion launch, graphics and animations, music launch including ringtones and greeting tunes are some of the trending approaches to the successful steps of promotions.

360 degree campaign:

The campaign must have a 360 degree rotation, that is, it must cover all types of public, from a small city to abroad. Along with the new advanced promotional steps don’t forget to cover all the traditional strategies like billboards, radio, CD’s, event promotions and many more.

The animated character in the movie ‘Hum Tum’ is the best example that demonstrates the effectiveness of promotion through animation or games. Similarly, mobile games based on the movie’s character like Ra.one proved their importance in promoting the movie. The musical release of ‘Ghoomar’, Jag Ghumiya, ladki kar gayi chul and the list are many that prove to be a major reason for the success of the film. The factor shows that each and every part of the product is very important and must be perfect and innovative. Therefore, design each and every promotional strategy focusing on all aspects of the product.

The field of marketing has become the most innovative, interesting and challenging. Bollywood along with marketing would go in parallel and would reach the new milestone of creativity. Each new challenge is an opportunity to explore the new form of promotion and advertising.