Google bets big on Indian languages

The global giant recently announced a series of newly customized products for the Indian community. Google expressed particular interest in products that support Indian languages. The announcement was spearheaded by the growing number of Indian internet users, who have applied for the goal of extending their reach across the country.

At this year’s Google event for India, the company said it is looking into steps to correct the problem. This comes shortly after the online giant noted that the number of Indian-speaking users on the web is expected to reach 500 million before the end of 2020. Every year, the country sees around 40 million unique users and not only from metropolitan areas but most surprisingly from rural areas.

The intention to activate the inactive products that already exist was also revealed, with some of them receiving support for new languages.

• Google maps: Indians will receive voice assistance in both Hindi and English.

• Google Feed – Available in Hindi and English and also supports Telugu, Tamil, Bengali and Marathi

• Google search. One can upload news in both languages. New English and Hindi dictionary is also available.

• Google Assistant – Now supports Marathi, seven Indian languages ​​also coming soon.

The company noted that the majority of Indian Internet users today are native speakers of the Indian language. On average, the amount of content online in the Indian language is less than 1 percent of what is available today in English. That has prompted them to start working with Indian language publishers to publish more relevant content in an Indian language.

To make this project work, Google launched ‘Navlekha’ – a project tool that uses AI to provide any Indian-language PDF-related content in an editable text to enable publishers to create more mobile-friendly content. Indian writers can also start monetizing their content through free web hosting from AdSense support. They will also receive support and training and get a brand page domain.

Smartphones are less useful to people when they function to provide access to relevant content in people’s primary language. That is why it is essential for Google to invest in expanding the number of Indian languages ​​supported by its existing services and applications. Now you can stream your favorite news in both Hindi and English, and the AI ​​will help you get the types of stories you prefer to watch.

In addition, the company intends to roll out the Indian payment product Tez to other countries, said Caesar Sengupta, vice president of India for Next Billion users and general manager of digital payments.

Google promises excellent reading services to all Indians especially those who are not proficient in English by providing billions of natural sounding web pages online. While all of these announcements may seem overdue for speakers of India – the South Asian country has the second highest population of internet users worldwide – it’s only fair that Google serve Indians in their proper languages. and pay attention to content relevant to those users.