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There is a lot of free stuff floating around online. You can get anything from free samples to free gift cards to free product trials. All this is offered to you for free, why? Marketing of course!

To be successful, companies know that they must keep their products and services in front of their customers. One of the easiest ways to do this is to offer free stuff online to anyone who signs up and completes your free stuff offer.

If the free material is a download (ebook, music, game, etc.), the company may request an email address in exchange for access to the download.

If it’s a physical product (samples, gift cards, free trial products, etc.), you’ll be politely asked “Where do you want your free product shipped?” You will be asked to provide your name, mailing address, telephone number, and email address.

Remember, just because you don’t pay a penny for it doesn’t mean it’s free. You must trade something, usually your time and contact information, for your “FREE GIFT.”

Something similar happens in the offline world: you enter a store and the first thing you see is an older lady or gentleman who offers you a sample of a drink, a cookie or a cereal. Why? They want to catch you when you walk into the store to present their product to you so that on this or a later visit you can buy your product.

Interestingly, many online businesses have been created for the sole purpose of offering free stuff to Internet users. With these enticing free-of-everything offers, these sellers are driving millions upon thousands, if not millions, of targeted web surfers to their clients’ websites.

By providing your contact information, you have allowed the merchant to start a marketing campaign directed at you through your email. This is a perfectly legitimate form of marketing to you, as you have agreed to their terms and conditions by checking their compliance box and providing them with your email address.

Using your email address, the marketer will start by sending you your requested free material, followed by special offers and other marketing messages about the other great opportunities they have for you. The company is investing in you, their customer, by educating you about the company and its products. Unlike a marriage, you can opt out of this relationship at any time.

Although you were initially only interested in the free sample, product, or free trial, you are now exposed to the broad mix of company products that the merchant believes may be of interest to you.

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