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Eye Spy… In Search of a Greater Whiplash by Cathy Gatson
Buying mascara can be an “opening” experience. Who knew there were so many formulas to choose from? Thickening, lengthening, volume, maximizing and separating, just to name a few; no wonder a tube of “Maybelline Great Lash” is sold somewhere in the world every 1.5 seconds. Its bright pink and green tube stands out from the rest, saving us from the plethora of lash options, without batting an eyelid many of us take the familiar, and sadly, another sell for Great Lash, the best-selling mascara for 33 years. . I have a tube, I admit, but because I read it was a “must have”, it also adds a bit of color to my makeup bag. In search of a bigger lash, I secretly peeked into my best-painted friends’ makeup bags, casually slipped “so what mascara do you wear” to unsuspecting co-workers, and surveyed long-lashed strangers to discover their preferred mascara. To my surprise, friends and strangers alike were wide-eyed and bushy-tailed to share the secrets of their lives. So, if you’re interested in knowing what keeps these women’s eyes wide open…read and wink: To lengthen, volumize and separate –
Lancome Definicils $21.00 Splurge
Iman Perfect Mascara $13.00 Midway
Maximum factor that maximizes the value of $5.99
Maybelline Great Lash $4.99 Value Volumizing & Thickening –
Estee Lauder MagnaScopic $21.00 Splurge
Volumizing Fashion Fair $12.00 Midway
L’Oreal Volumizer 4x $4.24 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com For Lengthening and Parting –
Lancome Definicils $21.00 Splurge
L’Oreal Lash Out $5.99 Value
Max Factor Stretch & Separate $4.99 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com Dramatic Lashes – One Coat
Christian Dior Fashion Show $23.00 Splurge
Bad Gal Benefit $18.00 Midway
L’Oreal 3 D Architect $6.99 Value Sensitive Eyes & Lens Wearers
Clinique Long & Pretty Mascara $13.50 Hard to Reach Midway & Lower Lashes $4.99 Value
Maybelline Lash Discovery Best Sleeping Mascara (wink)
Kanebo Mask $23.00 Splurge
Most waterproof mascara Here are some lash secrets to help you apply your lashes well:
· Clean your mascara wand at least once a month to get rid of clumps and prevent bacteria buildup on the bristles. Coat the wand with some Vaseline and gently wipe the mascara off the bristles, but do not damage the wand. Vaseline works best. Water won’t remove all of the mascara residue, and soap can irritate your eyes. The shelf life of the mask is 3-4 months. · Always have a moistened cotton swab handy when applying mascara to wipe away smudges before they dry! · Fashion Show Cosmetics Manager Dewayne Moore recommends using a lash conditioner to improve dry, brittle lashes, extend the life of lashes, and help mascara adhere better and longer. Take care of your eyelashes as you do with your hair and your skin. If necessary, curl your lashes with a mascara wand before applying mascara.
For best results, “take the mascara wand out of the tube and gently scrape away any clumps on the side or wipe with a tissue before applying,” says makeup artist Brandi Williams.
Oprah’s makeup artist, Reggie Wells, says “start at the roots of your lashes and gently glide the mascara down to the tips.”
· Allow lashes to dry between coats. Use an eyelash comb or spiral brush to remove clumps.
· Reggie Wells believes that applying mascara to the lower lashes isn’t necessary and just draws attention to dark circles and wrinkles under the eye area. He tries brown on his lower lashes for subtle definition.
· Remove before bed with a gentle eye make-up remover such as Lancome Bi-easy Eye Make-up Remover or Andrea Q Eye Make-up Remover Pads.
Mascara combo… did you know that Fashion Fair is owned by Johnson Publishing Co. (Jet, Ebony) but L’Oreal owns Lancome and Maybelline. Proctor & Gamble owns Cover Girl & Max Factor. “Don’t Sleep” Well loved ones, I hope you have found this FY Eye enlightening and helpful in choosing the best mascara to maximize your lashes and focus your eyes…the windows to your soul. Bold indicates a high rating!

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