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When an entrepreneur starts a business, they are faced with the requirement of several functions in which they may not be an expert. They may know, for example, everything there is to know about wholesale distribution, but have no idea how to create a website.

Since most businesses are started with very limited funds, many entrepreneurs are reluctant to set aside money to pay for consulting services to fill their knowledge gaps. For example, many create a website from the many templates available. Some are even free.

As far as the company website is concerned, I feel that using existing templates is a false economy. The website works like an online business card and needs to give its best. For site visitors, seeing a format they’ve seen before can reflect negatively on you.

The amount of time required for the entrepreneur to be competent enough to develop a quality website takes time away from functions related to product knowledge, operations, and management. Hiring a website development company could be the solution.

Websites, to be noticed, must go through the search engine optimization (SEO) process. The purpose of SEO is to improve the chances of your website ranking high in a search. The mechanism for doing this is complex and dynamic. Again, this is a highly specialized function that is often beyond the ability of the business owner.

There are features that can be grouped under the heading Business Knowledge Services that will present the business at its best. In addition to website and SEO examples, these may include business strategy planning and business valuation services.

Entrepreneurship Knowledge Services is a rich term that covers what one needs to know to be a successful entrepreneur. However, there are other issues to consider besides knowledge. Do you have the right temperament? Do you have enough risk tolerance? Can you acquire the funds to be a success?

My recent experience is that the cost of business services for freelancers is going down. One of the reasons is the quality and economy of the services of the Indian consultants. My experience with two firms in India has been positive. This is just my experience, and yours may be very different, but I got a substantial amount of website design for around $4,000 and SEO for around $2,000.

Your reaction may be that adding $6,000 to your start-up expenses is prohibitive, but by cultivating this, the entrepreneur should find a quicker path to profitability.

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