Banner Ad: The Importance Of Ad Placement To Increase Website Traffic

Increasing website traffic can be done effectively and somewhat inexpensively through online marketing methods like banner advertising. The key to successful banner advertising is learning and understanding the most effective methods and keeping track of what produces the best results and drives the most useful website traffic to your website. In this article we will discuss banner ad placement.

There are probably websites out there in cyberspace with a demographic that appeals to you a lot. You may be wondering exactly how you can take advantage of a particular website’s demo market and drive some of their website traffic to your site. Banner advertising is the way to do this. Focus your search on sites that focus on a similar niche to yours without being a direct competitor. Review banner ad prices to see if buying your ad space is within your budget. You can even contact the site administrator or webmaster to inquire about the possibility of a banner exchange program between your two sites with the idea that both sites could generate more website traffic. A free banner swap with a similar niche site can save you a few bucks by avoiding the need to purchase high-priced ad space. It’s important to remember that banner placement is crucial to the success of your banner advertising, which actually increases website traffic. This is especially important if you are spending a lot of money on your banner advertising. Many popular high-traffic websites aren’t a bit shy about charging a pretty penny for ad space on their site, so know where your banner is placed to ensure the money you’re throwing away is actually increasing traffic! of your website!

It was once believed that the most effective placement for banner advertising on any website was the top of the page. This made sense since the banner ad is immediately visible at the beginning of the page load and does not require scrolling. A banner near the bottom of the page that requires scrolling down is likely to be ignored by most web visitors. Banner advertising is still a hundred times more effective with a banner ad placed at the top of the page than at the bottom of the page; however, there is also evidence to suggest that banner advertising is most effective at increasing website traffic when the ads are placed next to the right scroll bar, usually in the bottom right corner of the home page or at least 1/3 down the page. This placement can lead to a higher click-through rate and website traffic than ads at the top of the page. This news should be particularly good news for webmasters on a tight budget when
It’s all about advertising because the ads on the right side of the page usually have smaller dimensions than the ads that run at the top, which usually means cheaper banner advertising rates. So don’t feel like you have to buy the highest priced ad with the largest dimensions placed at the top of the page to benefit from increased website traffic.