3 Tips for Telling Stories on Social Media

How to Build Better Engagement for Your Business

Stories predate TV, the internet, and social media, but they’re a big part of the modern marketing landscape. Social media is, or should be, a big part of your marketing strategy, no matter what line of business you’re in.

Storytelling on social media can increase your reach and brand awareness and help you gain new followers. However, there is a lot of noise out there.

If you don’t get attention, your message will get lost in a sea of ​​other competing messages.

When we’re trying to connect and interact with our followers, customers, and potential customers, it’s essential to remember that we’re not talking to people or just posting products or services.

Think of this as a brand storytelling opportunity, to start a conversation about who you are and what you offer.

Here are 3 tips to help incorporate storytelling into your social media marketing strategy:

Tip #1: Be Human

People will connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning, and what’s exciting you. Reinforce your brand message, your mission and what you stand for.

The public is smart and can tell when a brand is not being authentic in its posts. We’ve been engaging our eVision audience with questions recently, and based on the responses we’ve received, it’s a fun and genuine way to learn more about our supporters while promoting our business.

That being said, only share things you want the whole world to know about! Once you post something, it’s available for everyone to see, snap, and share, so make sure it’s well thought out and appropriate.

Tip #2: Create value

Your creative should have an intent, which is not necessarily to generate leads or sales. Think of ways to inform, entertain, or surprise your audience.

Provide people with unique and engaging content such as blog posts, articles, infographics, videos, or eBooks on platforms like Facebook, LinkedIn, Twitter, and Instagram.

Offering resources is one of the best ways to attract attention and followers. Inviting your community to be a part of your brand is an ideal way to engage them with your resources.

For example, if you’re an accountant trying to increase your online presence and engagement, you might ask your followers to share their top reasons for hiring someone else to handle your taxes.

Ask them to tag their answers with #taxhelp or #relaxingnottaxing or something niftier and shorter.

If you don’t have a large following, you’ll need to gain more followers by sharing relevant content from your industry, engaging with people, and finding relevant users to follow.

Here’s an example of a brand that got it right: Lululemon with their #justmymat campaign. He started with a woman doing yoga in different settings in a branded Instagram video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga around the world while using the campaign’s hashtag.

Tip #3: Show, don’t tell

Telling your brand story doesn’t have to mean writing a ton of copy. Images and videos can be a great way to capture the essence of your brand. Some platforms focus on images (Pinterest and Instagram, for example).

Even the ones that haven’t made changes to make storytelling on social media easier, with more opportunities for photos, videos, and albums.

If you’re not sure where to get images, research design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways to tell a story that best reflects your brand, your business, and you! You don’t need to face the world of Facebook, Instagram, LinkedIn and Twitter on your own.