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When you talk to a potential client, whether on the phone or in person, what you say makes a difference. Saying the wrong word or phrase or speaking the wrong way can destroy your conversion rate.

Short sale leads should convert to a signed deal 90% of the time, as long as you use the right scripts. Keep in mind that there are some items that you should avoid at all costs. Before we get into short sale scenarios, let’s look at what to avoid.

“3 phrases that will kill your chances of getting the short sale you want”

These 3 sentences will kill your chance, so study them carefully. Also keep in mind that anything even remotely close to these phrases will cause the seller to have a negative opinion of you.

  • Why did you buy a house with a mortgage that had an adjustable rate? Did you know there were fixed rate options?
  • Is that nice because there’s something that was bought with the money you owe your second?
  • These photos look like you went on a good vacation. I bet you wish you had that money back.

While these phrases may sound extreme, even slight variations on them can leave a bitter taste in the customer’s mind.

With the above in mind to ignore and remove from your vocabulary, let’s look at the scripts that will configure the client and make it easy for them to demand use of your services.

“3 Short Sale Scripts That Have Clients Demanding To Use You”

  1. “Would you like to know about the different options available to avoid foreclosure?”
  2. “Would you like to know how to avoid foreclosure and save your credit at the same time?”
  3. “How soon would you like to move out of your property?”

Sellers considering a short sale want to know (and deserve) someone to care about them. They have options. Giving each seller options allows them to choose you because you will be the only one giving them the information they need to make a qualified decision.

Discover short sale listing letters that will generate listings for you in the next 72 hours at www.ShortSaleMasteryProgram.com.

By admin

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