Simple website development for the industrial / commercial services contractor
The following is what it would take to set up a fast web page. The amount in parentheses is an estimated budget amount.
- Register a domain name. ($ 20 / year)
- Find a hosting provider. ($ 120 / year)
- Most providers will also provide you with a couple of email addresses; in this case, configure one to work on your blackberry and with Microsoft Outlook or Mozilla Thunderbird on your PC / laptop.
- Develop a web page. (Free- $ 4,000)
- There is a wealth of software available for you to use and design your own web page, but most simple professionally designed web pages will cost around $ 1k per page, so be prepared. There are other options too, like cultivating work online in India.
- Install Analytics on your website (Free- $ 10,000 / year)
- Analytics is an online program that tracks and counts the number of visitors who visited your web page, what sites they viewed, how long they spent on each site, and what city your computer is located in. Google Analytics setup is free, and most hosting providers have an additional option to pay for detailed analytics, but a lot of money would have to be spent reading and analyzing the data generated from Analytics, to understand how to make changes. profitable on your website.
The timeline of all the work above really depends on element n. 3, since the first two can be easily investigated in an hour, and the last point is simply to monitor the designed website. If your website is being designed by a professional, a good one would not take, from start to finish, in no more than 6 weeks to have one designed, reviewed and ready for publication (put online).
After reviewing the cost of a web page, which will attract personalized visitors who have been trying to Google it, you have a more powerful ad that could outperform but also supplement the list you put out with YellowPages, or that list in the classifieds book of your local contractor. .
When developing a web page for a service contactor, the most important web page will be the home page, this is the first page that visitors will see and should contain enough information for them to make the decision that your web pages have information relevant to them. your needs. A web page is basically an interactive brochure.
A home page should focus on:
- Company name, Logo and statement of work or slogan, so that the user can immediately identify with your company.
- Unique services provided, most visitors will already have a preconceived idea of the industry your company works in and are probably looking for a specific service.
- If you offer several specific services, focus on the big sellers, listing too much information becomes tedious to read and could put potential customers off.
- One or two photos of an impressive project that highlights your unique services. Don’t make them so large that the user has to scroll past them to read key information.
- Contact information, email or phone number should be easily visible so that contact can be made.
- Most visitors take less than 30 seconds on average to find out if they have the right website; If key information cannot be determined in less than 30 seconds, consider moving some information to another page on your website.
Also really think about having a flash intro video, is this the best way to carry a 30 year old user? Also, if video can be just as effective without sound, expect many users to work in an environment that requires them to keep the sound off or low.
Keep it simple and don’t be afraid of blank spaces, it makes reading easier to do.
About the page
The About page will be the most visited link on your web page after the home page. Most of the visitors to this site probably have not had any direct or lasting interaction with your company and will try to obtain more information. So it’s important to quickly list your company’s core industry, mission, and future goals.
Identifying and explaining your industry (s) can help identify future vendors and customers of visitors and direct them further through the site. It is also important to be aware of the number of technical terms you use, do you want to focus on those who are familiar with your industry or do you want to educate others about your industry?
Having a mission statement explains the way you do business and the corporate culture of your company.
Consider listing achievable goals to allow visitors to identify with your business; Once a goal is reached, it would be beneficial to write it down and update this page with new goals to stay relevant in the market.
The Services section of a website is usually the third most visited page after the About page. You don’t need to consider fancy design, but a bit of technical writing should be used as you are now catering to visitors who understand what they are looking for.
An important design element to consider is having easily accessible images (either in pop-up form or embedded in the page wording) to improve the explanation of the services, as some technical / industry terms may be specific of certain cliques / regions within the market.
Also, it is important to note that regardless of the amount of information you enter in the services section. It is very likely that most visitors have questions about what is written. Optimizing a web page for this visitor does not mean writing even more in the services section, so that all the bases are covered, but showing the contact information of a person knowledgeable about the service.
Be sure to also include relevant information about past projects. If there is information that you would write on a prequalification form for a general contractor about a project, you may want to include this information on your portfolio page as well, with care and permission when adding references or clients. The portfolio page should be easy to switch between projects and make it clear how the projects differ.
The most important aspect of the portfolio page is also making it load quickly, for most web pages you don’t need to have massive size images to convey quality, make sure care is taken in optimizing the section of the portfolio for easy viewing and navigation. .
Once all the above pages have been developed, be confident of sharing your web page with all of your current clients and employees. Spread the latest development news and start driving traffic to your website by including it in your email signature, business cards, and other print media. Once you have the website up and running and start racking up visitors, you can start tracking its performance with a host of online tools.