Using Long Tail Keywords to Generate Insurance Agency Leads

Have you heard the famous saying that the tail wags the dog? When it comes to long-tailed keywords, it can often be beneficial for the “long tail” to wag the dog. Long-tail keywords are typically a three to five (or more) word search phrase, many of which are only searchable five or ten times a month. These phrases are often very specific, but when a user types the phrase, it may be your ideal insurance agency prospect. That’s why it’s important that the search engine results page (SERP) lists your agency at the top. Let’s take a look at some examples of insurance long-tail keyword phrases:

Arizona garage attendant insurance

New York Owner Operator Insurance

California professional liability insurance

Best Florida Business Insurance Rates

Florida Coastal Condo Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results and the less frequent the search for that term. And of course, the shorter the phrase, the broader the results and the higher the competition for the phrase. An example of a broad phrase might be “truck insurance” or “car insurance.” When targeting long-tail keywords, quantity is important. Your agency should target 100 or more long queues, along with more competitive phrases, for a comprehensive approach to your insurance agency’s search engine optimization efforts.

On-page insurance search engine optimization (SEO insurance), includes both content and metadata. This means that the Google or Bing search bots search for the text, images, blog posts, and video that appear on your page, and Meta, such as the page description, alt tags, and header tags that appear on your page. they exist but are not visible on the page. Effective insurance search engine optimization also includes off-page optimization such as press releases, social media posts, bookmarks, and videos to name a few. Effective long tail optimization will result in better insurance website traffic and increased leads from insurance agencies.

With the increasing number of mobile searches, your agency should be adding questions to your long-tail efforts. Some examples include:

· Where do I buy Arizona garage attendant insurance?

· What are the best New York owner operator insurance agencies?

· What are the lowest rates for professional liability insurance in California?

· Where do I find the best Florida business insurance rates?

· Who offers the lowest prices for condo insurance on the Florida coast?

Although organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies looking to quickly build their portfolio often find that insurance agency email marketing and targeted calls to schedule appointments can represent a faster path to lead generation.

Insurance agencies and brokers who lack the time, tools, or skills to manage this type of initiative may want to consider outsourcing it to a competent insurance marketing company.