The tone of your advertising can make a big difference in how the consumer receives it. You will notice that the ads will try to use a more user-friendly tone so that they can be more effective. They will also try to evoke a sense of well-being and elevation for the reader.
Use of verb tenses: if you use passive tense or third parties such as “us or them”. you will find much less response to your ad. However, if you use a more personal touch like “you” in your text, you will get more favorable readers. The time to avoid is the use of “I”, as this takes away the friendly tone of the ad and it will focus more on you and less on your reader.
Mood: It is well known that happy people will be more inclined to buy a product. This is why you will see that most successful ads will have an upbeat atmosphere. Visual ads will show people with happy faces and all smiles, especially when using the product or service. This feeling of happiness attracts many people who yearn for a little happiness and well-being in their lives.
Age Group: The age of the market you are targeting will also set the tone for the ad you are running. You may want to project a bit of attitude for a young adult and teen game ad. The language you use will engage your audience and influence them to respond more to your ad. This is often exaggerated when trying to connect with this audience, which can have a negative effect on the product. If the ad is trying to attract business people, a different language will be used and the ad will be much more restrained. Genre ads will also differ depending on the genre you are trying to impress with the ad.
Products and Services: The tone of the ad will also depend on the product you are trying to sell. What will be the result of the consumer using the product or service? This should seem positive to the reader and a definite improvement to their lives. Images of happy consumers should be created and should make the reader feel optimistic about the product. The games will reflect the tone of the game and the people who play them. Different foods will attract different groups of people.
Therefore, when you advertise you should pay attention to the type of tone you are projecting. It will make all the difference in how your ad will be received and the response you will get to the ad. Advertising is expensive, so you want to get the most out of your ad. Plan your ad with your tone in mind and you will see the best results and the most revenue per ad. Remember also who you are advertising to and what you are advertising and you will be successful in selling your product or service.