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Search Engine Optimization (SEO) is a vital part of any website. In this article I will introduce several tips on how to do SEO on a WordPress based website.

WordPress is a great platform to create websites quickly and easily, without having to be an HTML or CSS GURU. With all its features like built-in editor, search engine support and free plugins, it gives you the ability to create a complete website in about a day!

Here are some tips on how to optimize your WordPress website for SEO:

Domain name – Most people don’t realize how important it is to get the right domain name. The right domain name will include the top keywords you want to rank for in search engines. For example, if your website is about dog training, use names like DogTrainingForPuppies.com or DogTrainingSecrets.com. Make sure your main keyword is part of the name. If possible, place it as close to the front as possible.

SEO plugins – There are two great plugins available for WordPress in the SEO area:

  1. all-in-one seo – This plugin allows you to edit the Title, Meta description and Meta keyword tags for your home page as well as individual pages.
  2. Latest Noindex Nofollow – Some pages of your website (such as Contact Us, Privacy Policy, Terms and Conditions, etc.) do not need to be indexed by search engines. You want search engines to focus on your top (money) pages, not these unrelated pages. With this plugin you can specify which pages will have the “nofollow” and “noindex” tags.

Photos – If you are using images on your website, don’t make the mistake of giving them generic names like Pic1.jpg or Pic2.jpg etc. Assign meaningful names to the images, using the appropriate keywords in them. For example, names like dog-training-poodle.jpg, or dog-training-jump.jpg will help search engines figure out what your site is about. Make sure to use keywords whenever you can!

Anchor Text and Backlinks – The more backlinks your site has, the more popular it will be and the more search engines will like it. Backlinks are links pointing to your website from external sources, such as articles, other blogs, or websites. An important part of the backlink is the Anchor Text. For example, suppose you have the following sentence in an article:

For more information on Dog Training for Puppies, Click here.

In this example, the “click here” link is your anchor text. The problem is that when search engines index this link, they will tag it as “click here”. NOT GOOD. Let’s rewrite the sentence and change the link:

For more information, see dog training for puppies for tips…

Now the anchor text is “Dog Training for Puppies”, and the link will be indexed under “Dog Training for Puppies”. BETTER!

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