Automotive photography can be considered a niche in the photography industry. Therefore, good advice is urgently needed by many to produce professional-grade photography.

Taking pictures of cars can become more and more interesting. When shooting for car commercials, there are a few aspects or guidelines that need to be considered in order to get the desired results. The secret to successful car photography is simple! Keep some things under control!

Time of the day

The time of day is of the utmost importance when you want to take pictures of cars. Successful ads tend to feature cars when the sun is barely visible, preferably a few minutes after sunset or a little before sunrise. The soft golden glow bounces off all surfaces, giving the photo a healthy and glamorous vibe. Natural light also reduces post-processing time, making your work more authentic!

Be on the lookout for reflections

Car photography can be tricky, as hindsight can cause unwanted reflections on the car’s surface. Therefore, when you are preparing for a photoshoot, be sure to choose an open space. The shiny exterior of the car will reflect its surroundings, hiding its design lines. Reflections and shadows on the outside can ruin the entire photography sense of this product if it obstructs the curves and patterns of the car. That is why it is best to avoid areas with tall buildings and trees for such outbreaks.

And if your own reflection appears on the surface, then the best option is to use a tripod and a timer.

Color and background

The color and the background must be in perfect harmony; otherwise your image will not attract attention. Each color or paint reacts depending on the time of day or lighting. Direct sunlight is a big no no! Most colors tend to hide their best features in direct sunlight; on the other hand, lighter colored cars can look dazzling in sunlight.

Depending on the color of your vehicle and the theme of your photoshoot, choosing a contrasting background is vital. The sole purpose of the background should be to highlight the car. Any object that could serve as a distraction should be removed.

Driving shots

The classiest car photos are the shots from the car. Taking pictures of a moving car from another moving car is one of the coolest and most exciting shots. Of course, it can be very dangerous!

Try shooting out of your car window while driving at 60 kilos per hour (40 mph) with the shutter speed set to 1 / 100th of a second. This should capture the movement on the road and the wheels. Slowing the shutter speed even further will create a blur effect, which can look nice too!

Another way to take driving pictures is to stand still and let the car pass you. Use your lens to follow the car as it passes by, with a shutter speed of 125 of a second. This method is easy and the images come out stunning! The effects obviously change depending on the speed of the car, so play around with it.

Night shots

Contrary to popular belief, it is possible to take good photos in the dark. For car photography, we simply need an additional instrument; A flashlight.

First of all, you need to find a location that is Pitch Black. Street light, moonlight, billboards, etc. it can ruin the photo, so be careful with any other light source. After having arrived at this place; Set up your tripod, set your ISO to 100, and the shutter speed should be 30 seconds with an aperture of f / 9.

Now when the shutter is about to open, you need to illuminate the surface with your flashlight. Try to cover all sides of the car with the flashlight by walking while the shutter opens. Experiment with the angles and sides, each photo will have a different effect!

If you’re shooting for the car dealership business and e-commerce website, post-processing is extremely beneficial, expensive, and time-consuming. However, you can take advantage of our outsourced photo editing services to reduce your time and cost.

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