Reasons why Clarins is so popular

In the highly competitive world of skin care and beauty products, there is one brand that consistently receives remarkable praise from mainstream users. Clarins!

Clarins, a family business, was founded in 1954 by Jacques Courtin-Clarins, then a medical student. He had started treating patients with circulatory problems through massage and noticed a pronounced improvement in the condition and tone of his skin. This led him to focus his research on techniques that improved the way patients looked and felt, using botanical oils. Ultimately, he opened the Paris-based Clarins Instituts de Beaute, the first to use 100% pure plant extracts.

Clarins remains a family business with Christian Courtin-Clarins, son of the company founder, residing as president since 2000. They have always made product safety their number one priority, both for customers and for the environment. environment. They have exceptional experience in developing genuinely effective skincare and beauty products and this underpins their popularity and reputation in the competitive beauty market.

Clarins products are completely free of any ingredients of animal origin, their main components are mainly derived from plants, extracts and essential oils. They use state-of-the-art testing and quality control methods to ensure that all ingredients and products are completely safe and effective to use. They provide precise details of the expected shelf life of their organic-based products on their packaging to ensure customers are fully informed about how long a product remains safe to use.

Customer feedback has always been immensely important to the Clarins company. They use this valuable data to inform every aspect of their product development, from inspiration to packaging to disposal. This close relationship between manufacturer and end user has greatly contributed to the quality of Clarins products and continued customer satisfaction.

There are many other manufacturers of beauty and skin care products that would do well to learn from the factors that have led to Clarins’ success and popularity. These include the following:

• Their products are thoroughly tested and verified as safe and effective.
• They do not use ingredients of animal origin.
• The products are based on botanical extracts from plants.
• Customer feedback and dialogue with users inform its innovation.

These factors combine in a winning formula, just like Clarins products themselves.

They have been responsible for many notable innovations, including pure plant extract face and body oils, which were made available to the public in 1966. These were Clarins’ first Aroma Phyto products. In 1983 they developed what has become a legendary complexion booster called Beauty Flash Balm. This excellent product continues to be popular and recognized today as one of the best skin care products ever made. Clarins is hailed as the first skincare company to identify the link between exposure to air pollution and accelerated skin aging. To protect the skin, Clarins has developed Expertise 3P Screen Mist, an easy-to-apply antioxidant skin protectant.

Since its inception more than 50 years ago, Clarins has focused on delivering effective skincare and beauty products made with the highest quality ingredients. This has led them to become the success they are today and they continue to lead the way with their responsible approach to the environment, climate change and the use of the earth’s natural resources.